Rebecca L. Collins

Photo of Rebecca Collins
Senior Behavioral Scientist; Professor, Pardee RAND Graduate School
Santa Monica Office


Ph.D. in social psychology, University of California, Los Angeles

Media Resources

This researcher is available for interviews.

To arrange an interview, contact the RAND Office of Media Relations at (310) 451-6913, or email

More Experts


Rebecca Collins is a senior behavioral scientist at the RAND Corporation. She also sits on RAND's Human Subjects Protection Committee. Her research examines the determinants and consequences of health risk behavior. Several current and recent projects focus on the effects of media on health. She is currently leading the evaluation of the Stigma and Discrimination Reduction arm of California's Historic Prevention and Early Intervention mental health initiative, which has a large social marketing component. She is also co-investigator of a study using innovative ecological momentary assessment methods to test the influence of alcohol advertisting on middle school youth. Previously, Collins was principal investigator for a national longitudinal study that explored associations between media use and adolescent sexual attitudes, behavior, and health; the study produced groundbreaking evidence linking exposure to some types of sexual content in the media and adolescent sex. She was a member of the American Psychological Association (APA) task force investigating the primarily media-based sexualization of young girls in the United States. Collins' second area of study involves various aspects of living with HIV infection, including sexual behavior. Collins is a fellow of the Association for Psychological Science, and a member of the the Society for Personality and Social Psychology. Collins has a Ph.D. in social psychology from UCLA.

Recent Projects

  • A national study linking adolescents' media use with subsequent changes in sexual behavior and pregnancy risk
  • Effects of alcohol advertising on underage drinking
  • Evaluating the effects of efforts to reduce the stigma of mental illness in California

Selected Publications

S. C. Martino et al., "Exposure to Degrading Versus Nondegrading Music Lyrics and Sexual Behavior Among Youth," Pediatrics, 118(2), 2006

P. L. Ellickson et al., "Does Alcohol Advertising Promote Adolescent Drinking? Results from a Longitudinal Assessment," Addiction, 100, 2005

R. L. Collins et al., "Saturated in Beer: Awareness of Beer Advertising in Late Childhood and Adolescence," Journal of Adolescent Health, 37(1), 2005

L. M. Bogart et al., "The Association of Partner Abuse with Risky Sexual Behaviors Among Women and Men with HIV/AIDS," AIDS and Behavior, 9(3), 2005

R. L. Collins et al., "Watching Sex on TV Predicts Adolescent Initiation of Sexual Behavior," Pediatrics Electronic Pages, 114, 2004

Recent Media Appearances

Interviews: BBC; CNN;; NBC; Pittsburgh Post-Gazette; Reuters; USA Today; Washington Post