Flavia Tsang is a senior analyst at RAND Europe. She holds a research masters degree in transportation engineering from the University of Toronto, Canada. With a strong quantitative background, her main area of work at RAND is the study of consumer behaviour and preferences through the use of discrete choice modelling techniques. She specialises in travel behaviour studies, although she also often applies her skills in stated preference research to support policy making in a broad range of sectors, including water, electricity and the environment.
In addition to her role at RAND, Tsang holds a part-time research associate position at the Department of Architecture at the University of Cambridge, undertaking research into sustainability issues related to transport user behaviour and energy consumption.
Prior to joining RAND in 2006, she was a senior analyst in David Simmonds Consultancy, where she developed integrated models to examine transport and land use changes in a single framework. Her key skills include econometrics (discrete choice modelling), stated preference survey design and analysis, land-use/transport interaction modeling, geographic information analysis, and systematic literature reviews.