Document Information
Implementing Purchasing and Supply Chain Management
Best Practices in Market Research
The U.S. Air Force plans to improve procurement through the implementation of additional purchasing and supply chain management practices. To emulate the success of commercial enterprises, the Air Force is establishing commodity councils to develop proactive, enterprise-wide strategies for purchasing key Air Force goods and services. This monograph helps the commodity councils approach the market research task. This monograph is organized around the process for conducting market research. It begins with background information, proceeds through the how-to steps for conducting market research, and ends with recommendations for next steps. The authors highlight lessons learned from both a literature review and from interviews with personnel at leading commercial enterprises.
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Paperback Cover Price: $20.00
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Pages: 132
ISBN/EAN: 978-0-8330-3985-9
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Contents
Chapter One:
Introduction
Chapter Two:
Focus Market Research Resources and Efforts Where They Are Most Needed
Chapter Three:
Analyze the Industry
Chapter Four:
Identify Potential Suppliers
Chapter Five:
Evaluate Potential Suppliers
Chapter Six:
Manage the Supply Base
Chapter Seven:
Putting It All Together: Current Air Force Market Research and Next Steps
Appendix A:
Interview Protocol
Appendix B:
The Sourcing Strategy
Appendix C:
Internet Sources of Information
Appendix D:
Sources for Researching Financial Status
Appendix E:
Supplier Evaluation Tools
The research reported here was sponsored by the United States Air Force and conducted by RAND Project AIR FORCE.
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