Adolescents' Responses to Anti-Smoking Public Service Announcements (PSAs)
Adolescents' Responses to Anti-Smoking Public Service Announcements (PSAs)
Category: Prevention
Sponsor: National Institute on Drug Abuse (NIDA)
PI: William Shadel
Start Date: October 2005
End Date: June 2008
The goal of this project is to evaluate, in two laboratory-based studies, how individual differences in how adolescents' experiences with smoking (never smoker, experimenter, regular smoker) interact with features of anti-smoking Public Service Announcements (attractiveness of actors, strength of anti-smoking message) to predict their intentions and willingness to smoke in the future.
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