In Vivo Assessment of Young Adults' Exposure to Cigarette Advertising
In Vivo Assessment of Young Adults' Exposure to Cigarette Advertising
Category: Prevention
Sponsor:National Cancer Institute
PI: Bill Shadel
Start Date: June 1, 2009
End Date: May 31, 2010
This project will work to understand how much college students are being exposed to new marketing efforts, and what effects those efforts have on their smoking attitudes and behaviors.
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