Modeling the Effect of Cigarette Advertising on Adolescent Smoking
Modeling the Effect of Cigarette Advertising on Adolescent Smoking
Categories: Prevention, Modeling & Forecasting
Sponsor: National Institute on Drug Abuse (NIDA)
PI: William Shadel
Start Date: April 2008
End Date: March 2011
The purpose of this study is to experimentally model how exposure to cigarette advertising interacts with individual differences to promote higher intentions to smoke among never smoking adolescents.
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