| Search Engine | Company Information | Info on Site | Advertising Details |
| Alta Vista |
Majority owned company of CMGI, Inc. Publicly Held NYSE: CMGI Revenues qtr ending 10/31/00: $366.1 m Search and Portals business unit (AltaVista, iCAST, MyWay.com) Revenues qtr ending 10/31/00: $ 98 m No specific information on generation of revenues or advertising revenues
|
Contact for info |
Per "DoubleClick" Advertising Site:
Keyword Targeting: allows advertisers to tie their banners to
particular search terms (keywords) and therefore target their message to
the appropriate audience |
| Ask Jeeves |
Publicly Held NASDAQNM: ASKJ Revenues qtr ending 9/30/00: $29 m Web Properties Group (Ask.com, DirectHit.com, AJKids.com) Revenues qtr ending 9/30/00: $15.8 m Revenues generated from advertising, e-commerce, licensing to corporations Advertising revenues qtr ending 9/30/00: $8.0 m |
Some pricing info present |
Text Sponsorship: bid for search topics; pay only when link is
shown Answer Link: editors assist in crafting questions; "answer" is given at advertisers site by direct link; Ask Jeeves leads user to further "explore" site Content Modules: links (headline, text description, graphics) along right of page within topic area Advertising Services: banners/buttons triggered by key words or categories Dynamic Response: Similar to answer link, but advertiser messaging varies with user query Shopping Guide: users interested in specific products are sent directly to a point of purchase on advertiser's site |
| Direct Hit | Subsidiary of Ask Jeeves | Some pricing info present |
Part of AskJeeves: Text Sponsorship: bid for search topics on AskJeeves; pay only when link is shown Advertising Services: banners/buttons triggered by key words or categories |
| Search Engine | Company Information | Info on Site | Advertising Details |
| Excite |
Publicly Held At Home Corporation NASDAQ: ATHM Revenues qtr ending 9/30/00: $160.5 m Revenues generated from media and advertising, subscriber network & services, international) Advertising revenues qtr ending 9/30/00: $77.7 mil |
Present |
General Rotation Channel Rotations Individual Keywords Keyword Phrases |
|
Privately Held Venture Capital Firms ($25 m -- 6/99): Sequoia Capital, Kleiner, Perkins, Caulfield & Byers Other inv: Stanford Univ., Andy Bechtolsheim Ram Shriram |
Present |
Premium sponsorship (top of page):
Categories: Advertisers can select the categories most appropriate to their business and Google will match the most relevant category ads to each user's search Negative keywords: allows for elimination of unrelated keywords Phrase Matches: queries must match the words in the phrase exactly |
|
| Go To |
Publicly Held NASDAQ: GOTO Revenues qtr ending 9/30/00: $25.1 m Revenues generated from search listing advertisements (90%) and banner ads (10%) Advertising revenues qtr ending 9/30/00: $25.1 m
|
Present |
Keyword: bid for relevant keywords No information on banner advertising |
| Lycos |
Publicly Held NASDAQ: LCOS Revenues qtr ending 7/31/00: $88 m Terra Lycos (TRLY) as of 10/31/00 Revenues generated from advertising, e-commerce and other Advertising revenues qtr ending 7/31/00: $56.9 m |
Present |
Banners Keyword Advertising Key Phrase Advertising Shopping Network Travel Network Lycos Community Offerings: Run of service advertising for Chat, Email, Personal Guide Targeted Navigational Services: Road maps, people finder, etc. |
| Search Engine | Company Information | Info on Site | Advertising Details |
| Metacrawler |
Infospace Publicly Held NASDAQ: INSP Revenues qtr ending 9/30/00: $57.7 m Consumer services revenues generated from advertising, subscriber fees and transaction fees No specific information on advertising revenues |
Present |
Banners, buttons MetaCrawler Results Sidebar MetaCrawler Suggests Keyword Banner Shopping Partners Keyword Textlink
Jukebox |
| Northern Light |
Privately Held Investors: Reuters Group PLC, Hewlett-Packard, Times Mirror Co. |
Present |
Run of Site: ad banners are located at the top of the pages are
displayed in rotation across all advertising pages. Site Specific: ad is displayed on specific, highly trafficked sections of the site Category Keywords and phrases Keyword Text Links: each link can be keyword coded allowing textual information to pop up alongside the search results for that word Skyscraper Ads: Larger ad space to convey a complex message, technical topic, etc. E-mail News Alerts: daily email on news stories in customer's interest area Special Edition/Micro Site: "micro-site" offering unbiased third party view of information resources and live updates of particular interest to a target audience Sponsorships: customized marketing solutions |
| Yahoo |
Publicly Held NASDAQ:YHOO Revenues qtr ending 9/30/00: $295.5 m Revenues generated from banner and sponsorship advertisements, business services, e-commerce, barter transactions Advertising revenues qtr ending 9/30/00: $265.9 m |
None e-mail sales |
Advertising information from Yahoo Fusion Marketing site Banners Buttons/text links Event marketing (Online and offline) Sponsorships Promotions (front page, custom, multi-sponsor, etc.) Streaming ads (audio and video) Enhanced ad units |
| Search Engine | Company Information | Info on Site | Advertising Details |
| Yupi |
Privately Held No specific information on generation of revenues or advertising revenues |
Present |
Preferential listing in Yupi categories Individual Keywords Focused impressions |
| QuePasa |
Publicly Held NASDAQ: PASA Revenues qtr ending 9/31/00: $966,581 Major Investors: Telemundo Revenues generated from banner and sponsorship advertisements, e-commerce, strategic agreements with other e-services companies |
Contact for info |
Banners Sponsorships |
| TeRespondo |
Privately Held No specific information on generation of revenues or advertising revenues |
Present Contact for pricing |
Answer Link: editors assist in crafting questions; "answer" is given at advertisers site by direct link; TeRespondo leads user to further "explore" site |
| Yahoo en Español |
Publicly Held NASDAQ:YHOO Revenues qtr ending 9/30/00: $295.5 m Advertising revenues for qtr ending 9/30/00: $265.9 million Revenues generated from banner and sponsorship advertisements, business services, ecommerce, barter transactions
|
None e-mail sales |
Advertising information from Yahoo Fusion Marketing site Banners Buttons/text links Event marketing (Online and offline) Sponsorships Promotions (front page, custom, multi-sponsor, etc.) Streaming ads (audio and video) Enhanced ad units |