The Crawl, Walk, Run Progression for the Integration and Conduct of Efforts to Inform, Influence, and Persuade
Published in: IO Sphere: The Professional Journal of Joint Information Operations, Fall 2013, p. 5-9
Posted on RAND.org on February 16, 2015
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There is broad consensus that strategic communication is important, but there are a host of different views about exactly what it is and an equally large stack of divergent proposals for improvement or development. As a community, we'll be better able to reach and stay within the consensus if we first are clear about exactly what aspect of enterprise we are talking about (say what you mean), and second if we recognize that strategic communication must follow a crawl, walk, run developmental progression and take pains to be clear about the level at which a proposed improvement contributes.