Recruiting Youth in the College Market
Current Practices and Future Policy Options
The armed services prefer to recruit high-quality youth because of their better performance and lower attrition. But high-quality youth are increasingly interested in attending college. This volume explores how military service can be made more compatible with college plans instead of being perceived as an alternative to attending college. After presenting an overview of recent demographic trends and theoretical reasons for recruiting college-bound youth, it examine trends in intentions to enlist and to attend college among American high school seniors and the relationship between these trends. It then compares civilian financial aid programs, military educational programs, and college costs to assess the relative attractiveness of current educational recruiting incentives. Finally, it analyzes the enlistment potential of different segments of the college market (two-year and four-year students and college dropouts). Youth with some interest in the military see themselves as two-year college material. Students attending two-year colleges often receive considerably less financial aid than those at four-year colleges, and the cost of attending such institutions is higher the their low tuition would indicate if the opportunity costs of forgone income is taken into account. Therefore, offering a stipend, higher pay, or other means of offsetting the cost of attending school may be an effective recruiting strategy with this group. The authors conclude that if the military wants to successfully compete with the private sector, the relative amount it pays those with some college must be substantially greater than current policies provide.
Free Electronic Option
- Copyright: RAND Corporation
- Availability: Available
- Print Format: Paperback
- Paperback Pages: 295
- List Price: $30.00
- Paperback Price: $24.00
- Paperback ISBN/EAN: 0-8330-3211-9
- Document Number: MR-1093-OSD
- Year: 2003
- Series: Monograph Reports
All Prefatory Materials PDF
Introduction: Trends and Theoretical Considerations PDF
Trends in Intentions to Enlist and Attend College PDF
Paying for College: a Survey of Military and Civilian Financial Aid Programs and Postsecondary Education Costs PDF
The Enlistment Potential of College Students PDF
Relative Risk Ratios PDF
Multinomial Logit Coefficients for Year of Study PDF
Breakdown of Numbers of Schools by Category in Each State PDF
Data Collection and Analysis PDF
Case Studies of Financial Aid Bundling Strategies PDF
Details of Predicted Probability Estimates PDF
Additional Tables PDF
The research described in this report was conducted in RAND's National Defense Research Institute, a federally funded research and development center.
This report is part of the RAND Corporation monograph report series. The monograph/report was a product of the RAND Corporation from 1993 to 2003. RAND monograph/reports presented major research findings that addressed the challenges facing the public and private sectors. They included executive summaries, technical documentation, and synthesis pieces.
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