Choice Modelling and Behavioural Research

In many fields, choices made by individuals will determine the effectiveness of policy. So understanding what drives people's choices is critical for developing successful policy. Discrete choice modelling provides an analytical framework to examine key drivers of individuals’ choices. It also provides a valuable method for measuring the values people place on non-market goods and services.

RAND Europe provides expertise in using discrete choice modelling methods. We develop our models using revealed preference and stated preference data, depending on the policy question.

Featured Research

  • Book Offers Expert Overview of Choice Modelling

    Choice modelling is a key tool for the understanding of behaviour and is used to support decision-making in fields such as transportation, health economics, environmental analysis and marketing. The Handbook of Choice Modelling — edited by Andrew Daly and composed of contributions from Daly, Peter Burge, and other senior figures in the field — provides an authoritative and in-depth overview of the essential topics related to choice modelling.

Selected Research