Choice Modelling and Behavioural Research

In many fields, choices made by individuals will determine the effectiveness of policy. So understanding what drives people's choices is critical for developing successful policy. Discrete choice modelling provides an analytical framework to examine key drivers of individuals’ choices. It also provides a valuable method for measuring the values people place on non-market goods and services.

RAND Europe provides expertise in using discrete choice modelling methods. We develop our models using revealed preference and stated preference data, depending on the policy question.

Featured Research

  • Book Offers Expert Overview of Choice Modelling

    Choice modelling is a key tool for the understanding of behaviour and is used to support decision making in fields such as transportation, health economics, environmental analysis and marketing. The Handbook of Choice Modelling — edited by Andrew Daly and composed of contributions from Daly, Peter Burge, and other senior figures in the field — provides an authoritative and in-depth overview of the essential topics related to choice modelling.

Selected Research

  • Understanding the Demand for Rail Travel in the UK

    27 Apr 2017

    An analysis of the National Travel Survey allowed researchers to quantify the impact of external socio-economic factors on rail demand. Application of the improved models for forecasting purposes requires the collation of socio-economic and demographic forecast data at an appropriately granular level.

  • "Living with Breathlessness" Seeks Better End-of-Life Care for COPD Patients

    06 Jun 2016

    RAND Europe explored whether stakeholders agreed with and anticipated problems implementing the recommendations of the "Living with Breathlessness" research programme to improve end-of-life care for patients with advanced chronic obstructive pulmonary disease (COPD).

  • Developing a New National Transport Model for the UK

    15 Mar 2016

    At the request of the Department for Transport, RAND Europe and Atkins are updating the UK's national transport model using current datasets. The project team may also suggest further enhancements to improve the forecasting functionality and/or consistency of the model.

  • Econometric Modelling Support to Link Research and Innovation to Jobs and Growth

    24 Nov 2015

    To improve policymakers' ability to model the impact of research and innovation reforms on jobs and growth across Europe, researchers are working to recalibrate the European Commission's QUEST III macroeconomic model.

  • Updating the UK National Car Ownership Model

    03 Nov 2015

    The current UK car ownership model is known to over-predict car ownership in dense urban areas, particularly London. In re-estimating the UK's current car ownership models using more recent data, researchers aim to make improvements to the model specifications.

  • Exploring the Future of Driving in Developing Countries

    15 Oct 2015

    The level of automobility, or travel in personal vehicles, varies among countries. By determining the factors besides economic development that have affected automobility in developed countries, researchers can predict how automobility might evolve in developing countries such as Brazil, Russia, India, and China.

  • Developing a New Transport Model for South East Wales

    13 Oct 2015

    RAND Europe researchers are developing models capable of predicting levels of transport demand in South East Wales in response to a range of different policy options and in light of demographic changes.

  • Examining Misleading Online Free Trials and Subscription Traps Experienced by European Consumers

    23 Jul 2015

    RAND Europe, with GfK Belgium and time.lex, is examining the practice of European businesses offering misleading "free" trials online. The study is also analysing relevant EU legislation and will formulate recommendations to prevent and combat subscription traps.