Discrete Choice Modelling

RAND Europe researchers have substantial experience in conducting stated preference choice experiments in a range of sectors outside of travel and health. Some of these include post and communications and other regulated consumer services.

The aim of this work is to explore responses of consumers to policy interventions. It also helps policymakers understand and quantify the value of new goods and services in these domains.

Featured Research

  • What Sort of Brexit Do the British People Want?

    The British public place the greatest value on the ability to make trade deals and having access to the Single Market for trade of goods and services after Brexit, more so than restricting freedom of movement, increasing UK sovereignty and reducing EU contributions.

Selected Research

  • Understanding European Consumers' Preferences for New Cars

    21 Jun 2017

    To enhance understanding of consumer preferences for different car type choices for personal travel use, including hybrid, plug-in hybrid, battery electric, and fuel cell vehicles, RAND Europe researchers are working with GfK and the University of Hertfordshire to conduct stated preference discrete choice experiments.

  • Quantifying Travellers’ Willingness to Pay for a Tolled Tunnel in Central Copenhagen

    16 Jun 2017

    Stated choice experiments will help researchers quantify the willingness of car and van travellers to pay to use a proposed new tunnel to cross to and from Amager in central Copenhagen. The results from this study will infom the Danish Road Directorate's proposed new infrastructure.

  • Estimating the Value of Mobile Telephony in Mobile Network 'Not-Spots'

    12 Mar 2015

    Around 80,000 premises in the UK are located in areas without mobile phone coverage – referred to as “not-spots”. Residents and businesses in these areas would be willing to pay for a mobile phone signal, according to RAND Europe research. Further, these areas may not be sustainable in the longer term without a signal, due to the negative impacts on business profits.

  • Book Offers Expert Overview of Choice Modelling

    08 Sep 2014

    Choice modelling is a key tool for the understanding of behaviour and is used to support decision making in fields such as transportation, health economics, environmental analysis and marketing. The Handbook of Choice Modelling — edited by Andrew Daly and composed of contributions from Daly, Peter Burge, and other senior figures in the field — provides an authoritative and in-depth overview of the essential topics related to choice modelling.

  • Modelling the Demand for Postal Products

    17 Jun 2014

    The UK postal market has changed significantly over recent years with the introduction of greater competition and the development of new postal products. Royal Mail has commissioned RAND Europe to undertake choice modelling research to gain a more detailed understanding of how business customers choose different products under current, and a range of possible future, market conditions.

  • Factors Influencing Students' Choice of University in England

    12 Jun 2014

    RAND Europe used choice experiments to provide fresh empirical evidence on the relative influence of tuition fee levels and other factors on the decisions of those choosing between universities. Employment prospects, living expenses, university location, course quality and tuition fees were all important.

  • Measuring the Public Acceptability of Population-Level Interventions to Reduce Alcohol Consumption

    28 May 2014

    Public acceptability influences policy action, but the most acceptable policies are not always the most effective. The findings of a discrete-choice experiment suggest that public acceptability of alcohol interventions is dependent on both the nature of the policy and its expected effectiveness. Policy-makers struggling to mobilise support for hitherto unpopular but promising policies should consider giving greater prominence to their expected outcomes.

  • Consumers' Responsiveness to Alcohol Multi-buy Sales Promotions

    22 Jul 2013

    Multi-buy promotions have a large impact on which alcohol products consumers purchase, according to stated-preference research by RAND Europe for Her Majesty's Revenue and Customs. The overall impact on all alcohol purchasing is somewhat smaller, though still substantial: Moderate drinkers are more likely to be swayed by these promotions, but because hazardous and harmful drinkers purchase much higher volumes of alcohol, the absolute impact on these groups is higher.