Discrete Choice Modeling

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Discrete choice models allow researchers to analyze and predict how people's choices are influenced by their personal characteristics and by the alternatives available to them. RAND has used this methodology in such areas as transport modeling, examining consumer responsiveness to advertising, and understanding preferences for government services and health care.

  • wine sale

    Journal Article

    Testing Consumer Responsiveness to Alcohol Sales Promotions

    Jul 22, 2013

    Using stated preference choice experiments, RAND Europe gained a better understanding of how the presence of multi-buy sales promotions affects consumers' purchasing behaviour of alcohol products, in terms of both type and amount of wine, beer, and spirits.

Explore Discrete Choice Modeling

  • Central Texas Roadway System map

    Project

    Examining Feasibility of Time-of-Day Tolls to Reduce Congestion

    To reduce traffic along a heavily congested Texas toll road, researchers are using stated preference surveys and discrete choice models to understand how motorists will respond to alternative time-of-day pricing policies.

    Jul 14, 2014

  • Stack of mail

    Project

    Modelling the Demand for Postal Products

    The UK postal market has changed significantly over recent years with the introduction of greater competition and the development of new postal products. Royal Mail has commissioned RAND Europe to undertake choice modelling research to gain a more detailed understanding of how business customers choose different products under current, and a range of possible future, market conditions.

    Jun 17, 2014

  • News Release

    Choice of University in England: It's Not Just About the Money

    Tuition fee levels are not the only factor that prospective students and their parents consider when choosing universities. They also compare employment prospects, living expenses, university location, and course quality.

    Jun 12, 2014

  • graduation cap and british pounds

    Project

    Factors Influencing Students' Choice of University in England

    Choice experiments provide fresh empirical evidence on the relative influence of tuition fee levels and other factors on the decisions of those choosing between universities. Employment prospects, living expenses, university location, course quality and tuition fees were all important.

    Jun 12, 2014

  • uncertain students

    Report

    Understanding the Impact of Differential University Fees in England

    Despite tuition of up to £9000 per year for higher education institutions in England, applications continue to rise. Aside from tuition fees, employment prospects, living expenses, university location, and course quality are important influences on prospective students' university choices.

    Jun 12, 2014

  • Woman reading inscription on the wine bottle in store

    Journal Article

    Measuring the Public Acceptability of Population-Level Interventions to Reduce Alcohol Consumption

    Public acceptability influences policy action, but the most acceptable policies are not always the most effective. The findings of a discrete-choice experiment suggest that public acceptability of alcohol interventions is dependent on both the nature of the policy and its expected effectiveness. Policy-makers struggling to mobilise support for hitherto unpopular but promising policies should consider giving greater prominence to their expected outcomes.

    May 28, 2014

  • businessman talking on a cell phone near a broken-down car

    Project

    Estimating the Value of Mobile Telephony in Mobile Network 'Not-Spots'

    Around 80,000 premises in the UK are located in areas without mobile phone coverage – referred to as “not-spots”. Researchers are estimating the social, economic and environmental impacts associated with eliminating mobile not-spot areas in England.

    Apr 25, 2014

  • Report

    PRISM 2011 Base: Mode-Destination Model Estimation

    This report documents the re-estimation of the mode-destination models in the PRISM model for the West Midlands region of the UK. The models for some purposes represent access mode and station choice, and time of day choice for car drivers.

    Jan 28, 2014

  • Report

    PRISM 2011 Base: Frequency and Car Ownership Models

    This report documents the re-estimation of the frequency and car ownership models in the PRISM strategic transport model for the West Midlands region of the UK.

    Jan 28, 2014

  • Report

    PRISM 2011 Base: Demand Model Implementation

    This report documents the implementation of the demand models in the PRISM strategic transport model for the West Midlands region of the UK.

    Jan 28, 2014

  • Sydney harbor bridge and ferry

    Report

    Updating Models for Transport Demand in Sydney, Australia

    The Sydney Strategic Travel Model (STM) informs long-term transport planning, policy development and infrastructure assessment across the Greater Sydney area. Additional model estimation work has further improved the commute mode-destination model.

    Jul 22, 2013

  • Report

    Manchester Motorway Box: Post-Survey Research of Induced Traffic Effects: Model Estimation

    This report describes the development of discrete choice models to support analysis of the induced traffic effects resulting from the completion of the M60 Manchester Motorway Box in the UK.

    Jul 22, 2013

  • Journal Article

    The Value of Small Time Savings for Non-Business Travel

    The paper addresses the issue of how small time savings are handled in the appraisal of transport proposals.

    Jan 1, 2013

  • Journal Article

    Measuring Consumer Preferences for Postal Services

    Increasing digitalization and the evolution of the Internet have had, and are still having, an impact on the demand for postal services.

    Jan 1, 2013

  • Report

    Developing Models to Predict Future High-Speed Rail Demand in Britain

    Within a consortium of consultancies, RAND Europe contributed to the development of models to predict future passenger rail demand to assess the benefits of the proposed high-speed rail between London, Birmingham, Manchester and further afield. Our contribution in this work included improving the quality of the travel demand models, by using the best available evidence to improve the estimate of key model parameters.

    Dec 10, 2012

  • Report

    Enhancement of the pivot point process used in the Sydney Strategic Model

    This report describes work to enhance the pivoting component of the Sydney Strategic Model (STM). Pivoting combines base and future model forecasts with base matrix information to produce the best possible predictions of future transport patterns.

    Jul 5, 2012

  • Journal Article

    Allowing for Heterogeneous Decision Rules in Discrete Choice Models: An Approach and Four Case Studies

    The study of respondent heterogeneity is one of the main areas of research in the field of choice modelling.

    May 1, 2012

  • Sydney harbor bridge and ferry

    Report

    Modelling Transport Demand in Sydney, Australia

    Transport for New South Wales (NSW) operates the Sydney Strategic Travel Model (STM) to inform long term transport planning, policy development, and infrastructure assessment in Greater Sydney, Australia. RAND Europe implemented new travel frequency, mode, and destination model components of the STM, extended the model scope to include toll road choice for car drivers, and park-and-ride and kiss-and-ride access to train, and analysed and enhanced the pivoting component of the STM that helps to predict future travel patterns.

    Mar 13, 2012

  • Journal Article

    Not Bored Yet: Revisiting Respondent Fatigue in Stated Choice Experiments

    Stated choice surveys are used extensively in the study of choice behaviour across many different areas of research, notably in transport.

    Mar 1, 2012

  • British post mailbox

    Report

    Measuring Consumer Preferences for Postal Services in Europe

    Different market segments have varying postal service needs, according to RAND Europe research conducted for the European Commission. All consumers value parcel services, reliability, and low levels of loss, but big businesses value letter services more than small or medium businesses or the public.

    Jan 16, 2012

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