Discrete Choice Modeling

Discrete choice models allow researchers to analyze and predict how people's choices are influenced by their personal characteristics and by the alternatives available to them. RAND has used this methodology in such areas as transport modeling, examining consumer responsiveness to advertising, and understanding preferences for government services and health care.

  • A businessman looking out at the modern London skyline

    Commentary

    Finding the Common Ground: Building a Brexit Around Trade and Single Market Access

    The priority for the UK government during Brexit negotiations should be access to the single market and free trade deals with countries outside the EU. This would build on the common ground felt by the majority of Britons about what they feel are the most valuable aspects of the UK's future relationship with Europe.

    Jul 14, 2017

  • A commuter looks at his mobile phone as he crosses London Bridge during rush hour in London, Britain September 27, 2016

    Commentary

    Brexit: So Tell Me What You Want, What You Really Really Want

    The 'In/Out' referendum question encouraged the view that Brexit was a binary choice. But how did people understand these two options and their implications? The results of stated preference discrete choice experiments hold the answer.

    Jul 14, 2017

  • Project

    What Sort of Brexit Do the British People Want?

    The British public place the greatest value on the ability to make trade deals and retaining access to the Single Market for trade of goods and services after Brexit, more so than restricted freedom of movement, increased sovereignty and reduced EU contribution. These findings, and others, were the result ...

    Jul 14, 2017

  • News Release

    British Public Reject “No Deal” on Brexit

    The British people disagree with the claim that “no deal for Britain is better than a bad deal for Britain” when it comes to negotiations for leaving the EU. They want a deal on Brexit and are willing to compromise to get one.

    Jul 14, 2017

  • Report

    What sort of Brexit do the British people want? A proof-of-concept study using stated preference discrete choice experiments: Technical addendum

    A proof-of-concept study using stated preference discrete choice experiments to quantify the British people's preferences for their relationship with the European Union after Brexit.

    Jul 13, 2017

  • Brexit negotiations written on mountain road sign

    Journal Article

    British Public Rejects “No Deal” on Brexit

    The British people disagree with the claim that “no deal for Britain is better than a bad deal for Britain” when it comes to negotiations for leaving the European Union. They want a deal on Brexit and are willing to compromise to get one.

    Jul 13, 2017

  • Electric cars being charged

    Project

    Understanding European Consumers’ Preferences for New Cars

    To enhance understanding of consumer preferences for different car type choices for personal travel use, including hybrid, plug-in hybrid, battery electric, and fuel cell vehicles, RAND Europe researchers are working with GfK and the University of Hertfordshire to conduct stated preference discrete choice experiments.

    Jun 21, 2017

  • Project

    Quantifying Travellers’ Willingness to Pay for a Tolled Tunnel in Central Copenhagen

    Stated choice experiments will help researchers quantify the willingness of car and van travellers to pay to use a proposed new tunnel to cross to and from Amager in central Copenhagen. The results from this study will infom the Danish Road Directorate's proposed new infrastructure.

    Jun 16, 2017

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    Project

    Choice Modelling and Behavioural Research Capabilities at RAND Europe

    RAND Europe experts develop and use discrete choice models and conduct consumer behaviour research using revealed preference and stated preference data, depending on the policy question.

    Oct 14, 2016

  • Project

    Updating the UK National Car Ownership Model

    RAND Europe is updating and re-estimating the UK national car ownership models to use more recent data, and to make improvements to the model specifications based on experience in applying the model. In particular, the current model is known to over-predict car ownership in dense urban areas, particularly London.

    Nov 3, 2015

  • Report

    STM3 2011 base: Model parameters and overview

    This report summarises the parameters and the key features of the demand models used in the 2011 base version of the Sydney Strategic Travel Model (STM).

    Oct 8, 2015

  • Report

    Sydney Strategic Model Re-estimation: Mode-Destination Model

    This report documents the re-estimation of the mode-destination model components of the Sydney Strategic Transport Model (STM).

    Sep 28, 2015

  • Report

    Time period choice modelling — review of practice

    The report presents a review of the time period choice modelling literature undertaken to inform consideration of whether the Sydney Strategic Travel Model should be extended to model time period choice.

    Sep 28, 2015

  • Central Texas Roadway System map

    Project

    Examining Feasibility of Time-of-Day Tolls to Reduce Congestion

    To reduce traffic along a heavily congested Texas toll road, researchers used stated preference surveys and discrete choice models to understand how motorists will respond to alternative time-of-day pricing policies.

    Jun 19, 2015

  • Man on a bench in countryside using mobile

    Report

    The Costs of Mobile “Not-Spots”

    Rural areas lacking a mobile phone signal (“not-spots”) experience a negative impact on businesses of all sizes, and could suffer detrimental effects to the long-term sustainability of communities. Residents and visitors would be willing to pay for better mobile coverage.

    Mar 12, 2015

  • Farmer using a smartphone and tablet PC while standing in his field

    Report

    Estimating the value of mobile telephony in mobile network not-spots: Summary

    This study uses stated preference discrete choice experiments to quantify the value that residents and businesses in not-spot areas and local visitors and tourists to these areas are willing to pay for mobile phone coverage.

    Mar 12, 2015

  • News Release

    The Costs of Mobile 'Not-Spots'

    Rural areas lacking a mobile phone signal (“not-spots”) experience a negative impact on businesses of all sizes, and could suffer detrimental effects to the long-term sustainability of communities. Residents and visitors would be willing to pay for better mobile coverage.

    Mar 12, 2015

  • Businessman talking on a cell phone near a broken-down car

    Project

    Estimating the Value of Mobile Telephony in Mobile Network 'Not-Spots'

    Around 80,000 premises in the UK are located in areas without mobile phone coverage – referred to as “not-spots”. Researchers are estimating the social, economic and environmental impacts associated with eliminating mobile not-spot areas in England.

    Mar 12, 2015

  • Rear Adm. T.K. Shannon, commander, Military Sealift Command, poses for a photo with Able Seamen Andrew Vogelheim and James Coakley

    Report

    How Do Federal Civilian Pay Freezes and Retirement Plan Changes Affect Employee Retention in the Department of Defense?

    The dynamic retention model is used to provide an initial assessment of how compensation policies, including pay freezes, unpaid furloughs, and changes to civil service retirement, affect retention of federal civil service workers.

    Nov 4, 2014

  • Stack of mail

    Project

    Modelling the Demand for Postal Products

    The UK postal market has changed significantly over recent years with the introduction of greater competition and the development of new postal products. Royal Mail has commissioned RAND Europe to undertake choice modelling research to gain a more detailed understanding of how business customers choose different products under current, and a range of possible future, market conditions.

    Jun 17, 2014

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