Discrete Choice Modeling

Featured

Discrete choice models allow researchers to analyze and predict how people's choices are influenced by their personal characteristics and by the alternatives available to them. RAND has used this methodology in such areas as transport modeling, examining consumer responsiveness to advertising, and understanding preferences for government services and health care.

  • wine sale

    Journal Article

    Testing Consumer Responsiveness to Alcohol Sales Promotions

    Jul 22, 2013

    Using stated preference choice experiments, RAND Europe gained a better understanding of how the presence of multi-buy sales promotions affects consumers' purchasing behaviour of alcohol products, in terms of both type and amount of wine, beer, and spirits.

Explore Discrete Choice Modeling

  • Morel's_used_cars_-_geograph.org.uk_-_437167

    Project

    Updating the UK National Car Ownership Model

    RAND Europe is updating and re-estimating the UK national car ownership models to use more recent data, and to make improvements to the model specifications based on experience in applying the model. In particular, the current model is known to over-predict car ownership in dense urban areas, particularly London.

    Nov 3, 2015

  • Report

    STM3 2011 base: Model parameters and overview

    This report summarises the parameters and the key features of the demand models used in the 2011 base version of the Sydney Strategic Travel Model (STM).

    Oct 8, 2015

  • Report

    Sydney Strategic Model Re-estimation: Mode-Destination Model

    This report documents the re-estimation of the mode-destination model components of the Sydney Strategic Transport Model (STM).

    Sep 28, 2015

  • Report

    Time period choice modelling — review of practice

    The report presents a review of the time period choice modelling literature undertaken to inform consideration of whether the Sydney Strategic Travel Model should be extended to model time period choice.

    Sep 28, 2015

  • News Release

    The Costs of Mobile 'Not-Spots'

    Rural areas lacking a mobile phone signal (“not-spots”) experience a negative impact on businesses of all sizes, and could suffer detrimental effects to the long-term sustainability of communities. Residents and visitors would be willing to pay for better mobile coverage.

    Mar 12, 2015

  • Businessman talking on a cell phone near a broken-down car

    Project

    Estimating the Value of Mobile Telephony in Mobile Network 'Not-Spots'

    Around 80,000 premises in the UK are located in areas without mobile phone coverage – referred to as “not-spots”. Researchers are estimating the social, economic and environmental impacts associated with eliminating mobile not-spot areas in England.

    Mar 12, 2015

  • Man on a bench in countryside using mobile

    Report

    The Costs of Mobile “Not-Spots”

    Rural areas lacking a mobile phone signal (“not-spots”) experience a negative impact on businesses of all sizes, and could suffer detrimental effects to the long-term sustainability of communities. Residents and visitors would be willing to pay for better mobile coverage.

    Mar 12, 2015

  • Farmer using a smartphone and tablet PC while standing in his field

    Report

    Estimating the value of mobile telephony in mobile network not-spots: Summary

    This study uses stated preference discrete choice experiments to quantify the value that residents and businesses in not-spot areas and local visitors and tourists to these areas are willing to pay for mobile phone coverage.

    Mar 12, 2015

  • Rear Adm. T.K. Shannon, commander, Military Sealift Command, poses for a photo with Able Seamen Andrew Vogelheim and James Coakley

    Report

    How Do Federal Civilian Pay Freezes and Retirement Plan Changes Affect Employee Retention in the Department of Defense?

    The dynamic retention model is used to provide an initial assessment of how compensation policies, including pay freezes, unpaid furloughs, and changes to civil service retirement, affect retention of federal civil service workers.

    Nov 4, 2014

  • Central Texas Roadway System map

    Project

    Examining Feasibility of Time-of-Day Tolls to Reduce Congestion

    To reduce traffic along a heavily congested Texas toll road, researchers are using stated preference surveys and discrete choice models to understand how motorists will respond to alternative time-of-day pricing policies.

    Jul 14, 2014

  • Stack of mail

    Project

    Modelling the Demand for Postal Products

    The UK postal market has changed significantly over recent years with the introduction of greater competition and the development of new postal products. Royal Mail has commissioned RAND Europe to undertake choice modelling research to gain a more detailed understanding of how business customers choose different products under current, and a range of possible future, market conditions.

    Jun 17, 2014

  • graduation cap and british pounds

    Project

    Factors Influencing Students' Choice of University in England

    Choice experiments provide fresh empirical evidence on the relative influence of tuition fee levels and other factors on the decisions of those choosing between universities. Employment prospects, living expenses, university location, course quality and tuition fees were all important.

    Jun 12, 2014

  • News Release

    Choice of University in England: It's Not Just About the Money

    Tuition fee levels are not the only factor that prospective students and their parents consider when choosing universities. They also compare employment prospects, living expenses, university location, and course quality.

    Jun 12, 2014

  • uncertain students

    Report

    Understanding the Impact of Differential University Fees in England

    Despite tuition of up to £9000 per year for higher education institutions in England, applications continue to rise. Aside from tuition fees, employment prospects, living expenses, university location, and course quality are important influences on prospective students' university choices.

    Jun 12, 2014

  • Woman reading inscription on the wine bottle in store

    Journal Article

    Measuring the Public Acceptability of Population-Level Interventions to Reduce Alcohol Consumption

    Public acceptability influences policy action, but the most acceptable policies are not always the most effective. The findings of a discrete-choice experiment suggest that public acceptability of alcohol interventions is dependent on both the nature of the policy and its expected effectiveness. Policy-makers struggling to mobilise support for hitherto unpopular but promising policies should consider giving greater prominence to their expected outcomes.

    May 28, 2014

  • Report

    PRISM 2011 Base: Demand Model Implementation

    This report documents the implementation of the demand models in the PRISM strategic transport model for the West Midlands region of the UK.

    Jan 28, 2014

  • Report

    PRISM 2011 Base: Frequency and Car Ownership Models

    This report documents the re-estimation of the frequency and car ownership models in the PRISM strategic transport model for the West Midlands region of the UK.

    Jan 28, 2014

  • Report

    PRISM 2011 Base: Mode-Destination Model Estimation

    This report documents the re-estimation of the mode-destination models in the PRISM model for the West Midlands region of the UK. The models for some purposes represent access mode and station choice, and time of day choice for car drivers.

    Jan 28, 2014

  • Sydney harbor bridge and ferry

    Report

    Updating Models for Transport Demand in Sydney, Australia

    The Sydney Strategic Travel Model (STM) informs long-term transport planning, policy development and infrastructure assessment across the Greater Sydney area. Additional model estimation work has further improved the commute mode-destination model.

    Jul 22, 2013

  • Report

    Manchester Motorway Box: Post-Survey Research of Induced Traffic Effects: Model Estimation

    This report describes the development of discrete choice models to support analysis of the induced traffic effects resulting from the completion of the M60 Manchester Motorway Box in the UK.

    Jul 22, 2013

Research conducted by