Discrete Choice Modeling

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Discrete choice models allow researchers to analyze and predict how people's choices are influenced by their personal characteristics and by the alternatives available to them. RAND has used this methodology in such areas as transport modeling, examining consumer responsiveness to advertising, and understanding preferences for government services and health care.

  • wine sale

    Journal Article

    Testing Consumer Responsiveness to Alcohol Sales Promotions

    Jul 22, 2013

    Using stated preference choice experiments, RAND Europe gained a better understanding of how the presence of multi-buy sales promotions affects consumers' purchasing behaviour of alcohol products, in terms of both type and amount of wine, beer, and spirits.

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