Media Influences On Health

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The media — everything from television, radio, and film to games, advertising, and social media outlets like Facebook and Twitter — can have significant impacts on individual and population health. Exposure to media, especially among youth, may affect health behaviors such as substance use, sexual activity, and eating habits.

Explore Media Influences On Health

  • Blog

    Where There's Vapor, Is There Fire? We Need Evidence on E-Cigarettes

    Currently, evidence for the safety, harmfulness, utility, and addictiveness of e-cigarettes is lacking. The questions that research needs to answer, however, are clear as day—particularly since business is booming.

    Mar 4, 2014

  • Blog

    CVS and the Effect of In-Store Tobacco Displays on Smokers

    CVS Caremark will stop selling cigarettes and other tobacco products at its CVS/pharmacy stores beginning Oct. 1. Though it stands to lose $2 billion dollars in annual revenue, CVS CEO Larry J. Merlo said that selling tobacco products is at odds with the company's mission of improving health outcomes.

    Feb 6, 2014

  • Blog

    'Tis the Season to Be Wary

    During the holiday season, a time when overindulgence is a tradition for many, food marketing creates especially serious challenges for people trying to limit their intake and make careful decisions about healthier eating.

    Dec 23, 2013

  • News Release

    Influence of Pro-Smoking Media Messages Can Last for Seven Days

    College students documented their exposure to pro-smoking media messages during their normal routine over a three-week period. After exposure to just one, their smoking intentions immediately increased by an average of 22 percent. Smoking intentions decreased with each passing day but remained elevated for seven days.

    Nov 18, 2013

  • Event

    Back to School: Focus on Challenges Faced by Children and Adolescents

    As the school year begins for children in Pittsburgh and throughout the nation, it's a good time for the rest of us to reflect on how to best support their success in school and in life. Our panelists will explore several aspects of students' experiences, inside and outside of the classroom.

    Sep 26, 2013

  • Blog

    What Effect Does Media Have on Youth?

    American youth enjoy increasing access to television, movies, music, games, websites, and advertising—often on pocket-size devices. Given the prominent and growing role that media plays in the lives of U.S. children and adolescents, what effects do these conditions have on their health and well-being?

    Sep 3, 2013

  • Report

    Understanding the Effects of Tobacco Advertising

    Research Bill Shadel presented the example of tobacco advertising at a RAND Drug Policy Research Center program about how to develop public health regulations for legal marijuana.

    Jun 26, 2013

  • Blog

    The Super Bowl Halftime Show Should Not Be Promoting a Public Health Threat

    People who consume just one or two sugar-sweetened drinks a day have a 26 percent greater risk of developing type 2 diabetes than people who rarely drink these beverages, write Kristin Van Busum and Lauren Hunter.

    Feb 1, 2013

  • Journal Article

    Media Influence on Adolescent Alcohol Use

    Media exposure related to alcohol or other drugs may affect adolescents' alcohol use. However, media literacy education may help.

    Jan 1, 2013

  • Journal Article

    Exposure of Youth to Online Alcohol Marketing

    The rise in online marketing of alcohol, combined with the high use of social media websites by young people, suggests that web marketing is an area requiring further monitoring and regulation.

    Jan 1, 2013

  • Journal Article

    The Effects of Tobacco Marketing

    Viewing tobacco ads in retail locations may be associated with higher smoking risk. The tobacco industry has begun using these promotions more than traditional channels, such as billboards and magazines.

    Jan 1, 2013

  • Journal Article

    Middle and High Schools Students' Exposure to Alcohol- and Smoking-Related Media: A Pilot Study Using Ecological Momentary Assessment

    The goals of this study were to assess the feasibility of using Ecological Momentary Assessment (EMA) to measure adolescents' exposure to alcohol and smoking-related media.

    Jan 1, 2013

  • Journal Article

    Outdoor Advertising, Obesity, and Soda Consumption: A Cross-Sectional Study

    There is a relationship between the percentage of outdoor food advertising and overweight/obesity.

    Jan 1, 2013

  • Journal Article

    Influence of Pro-Smoking Media Messages Can Last for Seven Days

    College students documented their exposure to pro-smoking media messages during their normal routine over a three-week period. After exposure to just one, their smoking intentions immediately increased by an average of 22 percent. Smoking intentions decreased with each passing day but remained elevated for seven days.

    Jan 1, 2013

  • Journal Article

    British and Dutch Teens See More Alcohol Ads than Adults Do

    Adolescents in the Netherlands and the UK are more exposed to television alcohol advertising than adults, according to RAND Europe research, an effect not seen in Germany. The study looked at exposure to alcohol advertising and content of televised adverts in these three countries. An exploration of online alcohol marketing in the UK found high potential for adolescent exposure to alcohol marketing through social media websites.

    Sep 1, 2012

  • Journal Article

    Movie Characters' Motives for Smoking Affect Adolescents' Future Risk

    This study examines how movie characters' motives for smoking affect self-reported risk for future smoking among early adolescents, finding that those who viewed characters smoking to relax or for social reasons were at greater risk for future smoking.

    Jun 1, 2012

  • Report

    A Matrix of New Media Use Measures and Brief Media Survey

    The authors developed this matrix of measures to summarize the state of measurement in the arena of new media use and its potential relationship with adolescent sexual risk behavior and sexual health and set the stage for further research efforts.

    Mar 19, 2012

  • Report

    Studying the Influence of New Media on Adolescent Sexual Health

    The ubiquity of the internet and digital media has also increased the amount of explicit material available to adolescents. The effects of new media on adolescent sexual health are being researched, but researchers will need to bridge gaps in theory and methods when studying this area.

    Jan 24, 2012