Hui Lu is a senior analyst at RAND Europe. With a strong quantitative and qualitative analysis background, she has over 10 years’ experience in stated preference experiment design, analysis, and results interpretation to develop an evidence base for informing decisionmaking in public policy, with expertise in advanced discrete choice modelling. She works in a wide range of policy areas, including transport, environmental economics, consumer demand, telecoms, postal economics, health, and social care and technology. She also has extensive experience in transport modelling and economics evaluation for major transport infrastructure.
Prior to joining RAND, she was a senior consultant with Jacobs Engineering in London and is a chartered member of the Chartered Institute of Logistics and Transport (CILT). She was heavily involved in both national and international demand forecast studies, including studies looking at demand for high speed trains, new bridge crossings, toll roads and quantifying transport mode choice.
She holds a Ph.D. in transport economics and behaviour modelling from ITS University of Leeds.