Arke Primack Scale (APS)

General Information on the Measure
Purpose of the measure

The Are Primack Scale (APS) measures media literacy and critical thinking.

Main constructs measured

Cognitive competencies

Applicable grade levels

High school and post-secondary students

Publication year for the most recent version

2009

Year originally developed

2009

Related measures
Measure Administration
Respondent

Student

Method of administration

Paper/Pencil

Number of items

No information is available in the references reviewed.

Item format

Likert-type scale

Administration time

No information is available in the references reviewed.

Available languages

No information is available in the references reviewed.

Fee for use Access may be limited or unavailable
Credentials required for administration

None

Scoring
Overall score reporting

An overall composite media literacy is reported.

Subscore reporting

There are three subscores:

  • Radio
  • TV
  • Print
Scoring procedures

The measure is self-scored.

Interpretive information

No information is available in the references reviewed.

Evidence of Technical Quality
Populations for which technical quality evidence has been collected

Evidence was collected from college students enrolled at a Christian liberal and applied arts and sciences college in Pennsylvania (n=34) (Arke & Primack, 2009).

Reliability evidence

The internal consistency of the subscales ranges from 0.74 to 0.79. The overall reliability for the scale is 0.90 (Arke & Primack, 2009).

Validity evidence
Evidence based on content
No information is available in the references reviewed.
Evidence based on response processes
No information is available in the references reviewed.
Evidence based on internal structure
Evidence of validity based on internal structure is established using principal components analysis (Arke & Primack, 2009).
Evidence based on relations with other variables
Overall score and scale scores correlate positively with critical thinking as measured by the California Critical Thinking Skills Test (CCTST) (Arke & Primack, 2009).
Locating the Measure
Obtaining a copy of the measure

No copy is available. See technical evidence from article here: www.ncbi.nlm.nih.gov

References

Arke, Edward T., and Brian A. Primack, "Quantifying media literacy: Development, reliability, and validity of a new measure," Educational Media International, 46, 1, 2009, pp. 53–65.

Notes

Measure summary updated October 4, 2019.