American Life Panel Pricing

Survey Pricing

The American Life Panel (ALP) offers two types of pricing:

  • Pricing for a standalone survey, where you control the number of completions, survey length, and survey content—within our existing guidelines—for the entire survey. Standalone survey pricing is based on the target population, number of desired responses, and survey length (in minutes, based on the average time it takes to complete the survey).
  • Pricing for adding items to an omnibus survey, which we field at a pre-specified time to one common sample (e.g., 1,000 adults). With the omnibus survey, we include a limited number of survey questions from multiple different clients. Omnibus pricing is based on the number of simple questions you provide.

Rates may increase for more complex programming. For longer surveys (up to 30 minutes) or a greater number of desired respondents, please contact us for pricing via this form.

Standard Standalone Survey Pricing

Number of responses Survey length (in minutes) Adults School-age parents Youth
500 5 $11,375 $13,875 $20,750
1,000 5 $19,500 $23,875 $37,000
1,500 5 $25,750 $32,625 $50,750
2,000 5 $32,000 $41,375 $64,500
500 10 $20,750 $25,250 $39,500
1,000 10 $37,000 $45,750 $72,000
1,500 10 $49,500 $63,250 $99,500
2,000 10 $62,000 $80,750 $127,000

Minimum sample size: N = 500

Minimum survey length: 5 minutes (in 1-minute intervals)

Standard Omnibus Survey Pricing

Adults Youth
Per question cost $2,000 $3,000
Minimum number of questions 3 3
Maximum number of questions 8 10
Months administered Oct, Apr Oct, Apr
Total number of respondents 2,000 1,500

Where to Start

To learn more or to obtain a detailed cost estimate, please fill out our survey intake form.

We include the following services in our standard pricing.

The following services are included in our standard standalone and omnibus pricing:

  • Programming your survey into our online survey platform
  • Testing your items
  • A test link for you to test your items before they field
  • Fielding your survey
  • Providing incentive payments to survey respondents
  • Providing you a survey data package within 60 days after the survey comes out of the field. The package includes:
    • Technical documentation—i.e., a description of the survey, field dates, invitation and reminder schedule, completion rate, and description of the sample and weighting procedures
    • Data file, which includes survey weights. Provided in Stata and CSV formats
    • A codebook in Excel format. Includes frequency distribution of unweighted responses and labels for each numerically coded survey response option
    • Survey instrument—i.e., a PDF file of the survey questionnaire as fielded, including programming notes
    • Topline summary statistics—i.e., a user-friendly Excel file that contains the wording of each survey question and the weighted estimates for each survey item

We offer additional survey panel services, too.

We offer the following services for an additional fee:

  • Interim data file ($2,000 per file)
  • Appending National Center for Education Statistics codes in educator surveys or zip codes in ALP survey data file ($2,000 per survey, requires a data use agreement)
  • Short report (minimum of $50,000 for a report 10–15 pages in length; final price depends on report length and complexity of analyses)
  • Instrument survey design, complex sampling schemes, or complex programming ($300 per hour)
  • Post card reminders ($1.50 per mailing)
  • Data visualization services through our partner Kitamba (pricing provided on request)

We share data for free.

RAND’s mission is to improve public policy. Therefore, we are committed to sharing de-identified data with others for free. Our default is to embargo data files for one year from the date of file delivery. However, funders can choose to post files to the data portal as soon as they become available.

Reach out to us.

If you would like additional information about the panels or would like to use the panels in your research, please reach out to us.

Ten Steps to Fielding an ALP Survey

Contact us. We’ll reach out to schedule a meeting to help ensure your survey will produce quality data.

At the meeting, we'll discuss:

  1. Survey methods and technical design including sample characteristics;
  2. Survey length and complexity as well as any special programming needs or services that may be required; and
  3. Your desired number of survey completions.

After this discussion, the ALP panel manager will send you a cost estimate. If you have a draft of the survey questionnaire to share, please send it along for review as part of the discussion.

The RAND ALP panel manager will use the final questionnaire and your specifications to determine the final cost of the project.

If you agree to the scope and price we provide in step 2, the RAND ALP panel manager will send you a draft scope of work and budget to begin the contracting process. The scope of work will include information about survey programming, survey length, desired number of responses, the sample frame, and information about custom programming if applicable.

RAND's Internal Review Board (IRB) requires the research lead for studies conducted with the ALP to obtain approval from their home IRB before a survey can be fielded.

You will need to provide the ALP with:

  • a copy of your IRB approval
  • a final copy of your survey questionnaire in Word format
  • a one- or two-sentence description of your study that will be used in the recruitment email invitation to ALP members

Please note that the ALP protocol is reviewed annually by the RAND IRB and includes consent of ALP members.

After the contract has been signed, RAND will program the questionnaire based on the final paper version provided. The programmed survey will be internally tested multiple times using a variety of different response options (if applicable) to ensure accuracy.

Following internal testing, the survey is ready for your team to test. You will receive an email with the following:

  1. instructions on how to access the survey;
  2. a Word document version of the programmed questionnaire with instructions to collect all comments from your team and provide them as tracked changes in the provided document.

Once the RAND ALP team and you have thoroughly tested the survey, we will field the survey to your sample.

The RAND ALP manager will require the following information from you before fielding:

  1. Introductory survey text. This is the one- or two-sentence IRB-approved description of the survey that panel members see when they receive their survey invitation email. For example, “The following survey will ask you questions about your household expenses.”
  2. Final sample selection. We can select panel members based on demographic parameters, answers to previous survey questions, recruitment methods, etc.
  3. Field start date.
  4. Email invitation and reminder text. We can use our standard email and reminder schedule or can customize to your specifications.

The RAND ALP survey coordinator will advise you when your survey is in the field and the RAND ALP helpdesk team will assist panelists experiencing technical difficulties and monitor panel members' feedback relaying any comments or questions to you as needed.

If you would like an interim unweighted dataset to review your initial survey results, you may request one (at a $2,000 cost) after the first week of fieldwork.

The RAND ALP survey coordinator panel manager and helpdesk team will monitor the number of survey responses and will notify you and panel members when a survey will be closing. Once the survey has been closed, the RAND ALP manager will send the final data set in both Excel and Stata formats.

  1. Weights. RAND can provide weights as requested once the survey is closed.
  2. Embargo. ALP survey data are generally embargoed for a period of one year after a survey has closed unless a special embargo extension has been granted. This allows researchers to have exclusive use of their sponsored ALP data to complete their research before the data becomes publicly available on the ALP data pages.
  3. Billing. RAND will send you an invoice or invoices according to the specifications of the contract. RAND-based PIs will see their projects billed fully after the survey has closed with costs showing as “ROPS Services.”

Analyze your ALP data and complete the study. Researchers should provide information regarding publications based on data obtained from the ALP by sending a copy of any papers or publications to

After an initial embargo period of one year your survey data will be posted to the ALP data pages website and be made available to download as part of the longitudinal ALP dataset.