The Language of Inform, Influence, and Persuade: Assessment Lexicon and Usage Guide for U.S. European Command Efforts October 18, 2018
Words matter. Inconsistency in the terms used to discuss assessment can lead to confusion, miscommunication, and the appearance of agreement or disagreement when the opposite is true. RAND researchers developed this lexicon and usage guide to help combat this problem. A common language for talking about assessment will promote shared understanding, consistent meaning, and clear communication -- essential components of successful assessment efforts.