A Taxonomy of Communication Media.

by Rudy Bretz

Purchase Print Copy

 FormatList Price Price
Add to Cart Paperback192 pages $35.00 $28.00 20% Web Discount

Defines and describes the communication media, distinguishing between information and instruction and between instructional media and instructional aids. Criteria are proposed by which communication media may be distinguished from nonmedia, one medium from another, and a single medium from a multimedia application. A two-dimensional classification is suggested: in one dimension, 7 classes of media are distinguished, based on ways of representing information; in the other dimension, telemedia are distinguished from recording media. All the major media available and soon to be available--28 in all--are described in terms of the characteristics that determine their best uses. Intended primarily for media users and practitioners, the report uses standard audiovisual terms wherever possible. Each term is defined when first used and is included in a glossary prefixed to the text. Local versus central production of program software in instructional media systems is discussed in an appendix. (Also published by Educational Technology Publishers, 1970.) 192 pp. Ref. (MW)

This report is part of the RAND Corporation Report series. The report was a product of the RAND Corporation from 1948 to 1993 that represented the principal publication documenting and transmitting RAND's major research findings and final research.

Our mission to help improve policy and decisionmaking through research and analysis is enabled through our core values of quality and objectivity and our unwavering commitment to the highest level of integrity and ethical behavior. To help ensure our research and analysis are rigorous, objective, and nonpartisan, we subject our research publications to a robust and exacting quality-assurance process; avoid both the appearance and reality of financial and other conflicts of interest through staff training, project screening, and a policy of mandatory disclosure; and pursue transparency in our research engagements through our commitment to the open publication of our research findings and recommendations, disclosure of the source of funding of published research, and policies to ensure intellectual independence. For more information, visit www.rand.org/about/principles.

The RAND Corporation is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.