Cover: Methodology of the 2016 RAND Presidential Election Panel Survey (PEPS)
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Methodology of the 2016 RAND Presidential Election Panel Survey (PEPS)

by Michael S. Pollard, Joshua Mendelsohn

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The 2016 RAND Presidential Election Panel Survey uses the American Life Panel (ALP) to study voting intentions, public opinion, and voter behavior. The ALP is a scientifically recruited Internet panel. Using the ALP allows us to contact the same people over time to study the evolution of their voting intentions, behavior, and opinions. Furthermore, we follow previous RAND election surveys by asking respondents about their voting intentions in probabilistic terms (percent chance), which improves forecasts. This document provides a detailed description of our methodology.

This research was undertaken within RAND Labor and Population, using the RAND American Life Panel.

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