This report examines the potential impact of the California Mental Health Services Authority's stigma and discrimination reduction social marketing campaign on the use of adult behavioral health services, and it estimates the benefit-cost ratios.

Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California

J. Scott Ashwood, Brian Briscombe, Rebecca L. Collins, Eunice C. Wong, Nicole K. Eberhart, Jennifer L. Cerully, Libby May, Elizabeth Roth, M. Audrey Burnam

ResearchPublished Apr 14, 2016

This report examines the potential impact of the California Mental Health Services Authority's stigma and discrimination reduction social marketing campaign on the use of adult behavioral health services, and it estimates the benefit-cost ratios.

Key Findings

  • The statewide campaign to reduce stigma and discrimination is associated with more adults using behavioral health services.
  • Using these services is associated with increased productivity and employment.
  • Increased productivity and employment may have substantial economic benefits over several decades: $1,251 to the state as a whole for each $1 invested in the social marketing campaign, and $36 in benefits to the state government for each $1 invested.

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Document Details

Citation

RAND Style Manual
Ashwood, J. Scott, Brian Briscombe, Rebecca L. Collins, Eunice C. Wong, Nicole K. Eberhart, Jennifer L. Cerully, Libby May, Elizabeth Roth, and M. Audrey Burnam, Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California, RAND Corporation, RR-1491-CMHSA, 2016. As of September 11, 2024: https://www.rand.org/pubs/research_reports/RR1491.html
Chicago Manual of Style
Ashwood, J. Scott, Brian Briscombe, Rebecca L. Collins, Eunice C. Wong, Nicole K. Eberhart, Jennifer L. Cerully, Libby May, Elizabeth Roth, and M. Audrey Burnam, Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California. Santa Monica, CA: RAND Corporation, 2016. https://www.rand.org/pubs/research_reports/RR1491.html.
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