Report
Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference
Apr 17, 2015
Worked Example
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To achieve key national security objectives, the U.S. government and U.S. Department of Defense (DoD) must effectively and credibly communicate with a broad range of foreign audiences. These activities also represent a significant investment: DoD spends more than $250 million per year on inform, influence, and persuade (IIP) efforts. It is clearly important to measure the performance and effectiveness of these efforts, but assessment has remained a challenge for DoD. To better support IIP planners and assessment practitioners, this report presents a realistic but fictional scenario as context for a step-by-step example of how assessment planning should work in practice. In the process, it demonstrates several core principles of effective assessment articulated in previous RAND research, along with insights and best practices for developing assessments that can accurately measure progress toward campaign objectives and directly support decisionmaking.
Chapter One
Introduction and Purpose
Chapter Two
Review of Relevant Assessment Principles
Chapter Three
Scenario: MNF-DP's Takanwei Campaign
Chapter Four
Worked Example of Assessment Design and Planning for Selected Campaign Elements
Chapter Five
Conclusions and Review
Appendix A
Telecommunications and Media in Takanwei
Appendix B
Timeline and Road to Crisis, January–July 2022
This research was sponsored by the Joint Information Operations Warfare Center and conducted within the International Security and Defense Policy Center of the RAND National Defense Research Institute, a federally funded research and development center sponsored by the Office of the Secretary of Defense, the Joint Staff, the Unified Combatant Commands, the Navy, the Marine Corps, the defense agencies, and the defense Intelligence Community.
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