RAND Europe Research Addresses Alcohol Policy Instruments

RAND Europe's work on alcohol focuses on policy instruments to address excessive alcohol consumption. Our research examines the influence of alcohol pricing and promotions, and youth exposure to alcohol advertising. Current projects consider consumers' responsiveness to pricing and non-pricing policies.

This research was cited in support of a UK independent strategy on alcohol, 'Health First', published 1 March 2013 by a consortium of health advocacy bodies.

Completed Research

  • Recovery freeway exit sign

    Evaluation of drug and alcohol "payment by results" pilots

    03 May 2019

    Eight drug and alcohol recovery PbR pilots were evaluated to assess whether this new funding approach can stimulate the market to provide different services in these areas and encourage development of more effective recovery programmes.

  • British and Dutch Teens See More Alcohol Ads than Adults Do

    03 Dec 2013

    Adolescents in the Netherlands and the UK are more exposed to television alcohol advertising than adults, according to RAND Europe research, an effect not seen in Germany. The study looked at exposure to alcohol advertising and content of televised adverts in these three countries. An exploration of online alcohol marketing in the UK found high potential for adolescent exposure to alcohol marketing through social media websites.

  • wine shopping

    Consumers' Responsiveness to Alcohol Multi-buy Sales Promotions

    22 Jul 2013

    Multi-buy promotions have a large impact on which alcohol products consumers purchase, according to stated-preference research by RAND Europe for Her Majesty's Revenue and Customs. The overall impact on all alcohol purchasing is somewhat smaller, though still substantial: Moderate drinkers are more likely to be swayed by these promotions, but because hazardous and harmful drinkers purchase much higher volumes of alcohol, the absolute impact on these groups is higher.

  • happy hour sign

    How Different Pricing Policies Might Influence Alcohol Use

    22 May 2012

    RAND Europe explored trends in alcohol pricing policies prevalent in many EU Member States such as price promotions and discounts both off-premise (e.g. supermarkets) and on-premise (e.g. restaurants and pubs), as well as analysing the impact of changes in excise duty on purchase price. Findings suggest that, depending on the price sensitivity of consumers and other strategies employed by suppliers (e.g. advertising), changes in excise duty may be an effective instrument to reduce harmful alcohol consumption.

  • liquor store merchant

    Measuring the Economic Impact of Alcohol Pricing Options in the UK

    21 Mar 2011

    The availability of low-price, high-strength alcohol is strongly associated with crime, disorder, and antisocial behaviour. Before proposing the ban on selling alcohol below the rate of duty plus VAT, the British Home Office considered a set of alcohol pricing policy options, which RAND Europe assessed to determine their likely effects on the economy. This report provides findings on a range of potential impacts for three pricing policy options on producers, on- and off-licenses, and consumers.

  • wine sale

    Examining the Link Between Alcohol Affordability, Consumption and Harms

    03 Apr 2009

    A RAND Europe study prepared for the European Commission shows that the affordability of alcoholic beverages has increased across the EU over the last decade, and demonstrates that alcohol affordability is positively correlated with alcohol consumption. In turn, increases in alcohol consumption were shown to be associated with increases in traffic accidents, traffic deaths and liver cirrhosis. The study provides evidence that pricing policy could be an effective policy lever to reduce alcohol-related harms.

Current Project

  • wine shopping

    Consumers' Responsiveness to Alcohol Multi-buy Sales Promotions

    Multi-buy promotions have a large impact on which alcohol products consumers purchase, according to stated-preference research by RAND Europe for Her Majesty's Revenue and Customs. The overall impact on all alcohol purchasing is somewhat smaller, though still substantial: Moderate drinkers are more likely to be swayed by these promotions, but because hazardous and harmful drinkers purchase much higher volumes of alcohol, the absolute impact on these groups is higher.