Choice Modelling and Behavioural Research

In many fields, choices made by individuals will determine the effectiveness of policy. So understanding what drives people's choices is critical for developing successful policy. Discrete choice modelling provides an analytical framework to examine key drivers of individuals’ choices. It also provides a valuable method for measuring the values people place on non-market goods and services.

RAND Europe provides expertise in using discrete choice modelling methods. We develop our models using revealed preference and stated preference data, depending on the policy question.

Featured Research

Exploring NHS and Social Care Funding Options
Research on different health and social care funding models assessed the popularity of different funding approaches among the UK public. Previous research examined other countries' funding schemes and found there is no single, commonly preferred solution to achieving sustainable revenues.

Selected Research

British people prefer a soft Brexit, if any
A longitudinal study of British people finds they reject a no-deal scenario even more firmly than in 2017, and even Leave voters are shifting to a ‘softer’ Brexit. Membership in the European Economic Area remains the most popular option.
Applying quantum technologies to the life sciences
Researchers assessed the global research landscape associated with the development and adoption of quantum technologies in the life sciences, highlighting current developments, opportunities and challenges, initiatives, and activities to help enable the ecosystem in the future.
Measuring the use and value of Auckland Council amenities
An online survey and series of interviews of Auckland residents revealed the majority want better access to neighbourhood parks and libraries, among other amenities, in some cases even if they don't necessarily use them.
Identifying patterns and factors affecting adoption of electric vehicles across the UK
Researchers examined patterns of electric vehicles adoption across the country to help locate areas where investment in electric repair and servicing skills is needed.
Developing a New Transport Demand Model for the London Area
With rising populations in London leading to higher demand on road and transport networks, Transport for London asked researchers to develop a new strategic travel model for London, which will be used to develop strategic land use and transport policy scenarios to assist with future investment in London’s transport systems.
Econometric modelling support links research and innovation to jobs and growth
RAND Europe researchers assessed research and innovation reforms in EU countries to improve the modelling of policy impacts within the European Commission's QUEST III macroeconomic model.
A review of induced travel demand
Through an extensive literature review, researchers found evidence that road capacity improvements result in induced travel demand, but most of the evidence came from large metropolitan areas outside the UK. More evidence from local studies would be helpful to ensure induced travel demand is properly accounted for in appraisal of capacity improvements to the UK's Strategic Road Network.
A New Transport Model for South East Wales
RAND Europe researchers developed models capable of predicting levels of transport demand in South East Wales in response to a range of different policy options and in light of demographic changes.