Choice Modelling and Behavioural Research

In many fields, choices made by individuals will determine the effectiveness of policy. So understanding what drives people's choices is critical for developing successful policy. Discrete choice modelling provides an analytical framework to examine key drivers of individuals’ choices. It also provides a valuable method for measuring the values people place on non-market goods and services.

RAND Europe provides expertise in using discrete choice modelling methods. We develop our models using revealed preference and stated preference data, depending on the policy question.

Featured Research

  • The winding road to Brexit

    British people prefer a soft Brexit, if any

    A longitudinal study of British people finds they reject a no-deal scenario even more firmly than in 2017, and even Leave voters are shifting to a ‘softer’ Brexit. Membership in the European Economic Area remains the most popular option.

Selected Research

  • Rush hour on the A38(M) urban motorway at Aston, Birmingham, UK.

    A review of induced travel demand

    28 Nov 2018

    Through an extensive literature review, researchers found evidence that road capacity improvements result in induced travel demand, but most of the evidence came from large metropolitan areas outside the UK. More evidence from local studies would be helpful to ensure induced travel demand is properly accounted for in appraisal of capacity improvements to the UK's Strategic Road Network.

  • A New Transport Model for South East Wales

    18 Sep 2018

    RAND Europe researchers developed models capable of predicting levels of transport demand in South East Wales in response to a range of different policy options and in light of demographic changes.

  • Container ships in a port at sunset

    Improved connectivity would benefit China's BRI

    08 Aug 2018

    Trade routes developed as part of the Belt and Road Initiative (BRI) aim to promote regional cooperation in Asia, Europe, and Africa. Improving multimodal transport infrastructure and connectivity in the BRI region would likely benefit all partners, and rail improvements would have the greatest impact.

  • H.C. Andersens Boulevard - January Evening in Copenhagen

    Quantifying travellers’ willingness to pay for a tolled tunnel in central Copenhagen

    21 Mar 2018

    Stated choice experiments helped researchers quantify the willingness of car and van travellers to pay to use a proposed new tunnel to cross to and from Amager in central Copenhagen. The results from this study will inform the Danish Road Directorate's proposed new infrastructure.

  • Hand press on free trial button on virtual screen

    'Free' trials mislead many EU consumers

    19 Mar 2018

    Labelling that includes a notice of the monthly fee to be charged after the end of a free trial can help to improve consumers' awareness of subscription traps, but many people overlook the information or are overconfident in their ability to remember to cancel.

  • Updating the UK National Car Ownership Model

    22 Dec 2017

    The UK car ownership model was known to over-predict car ownership in dense urban areas, particularly London. In re-estimating the UK's current car ownership models using more recent data, researchers made improvements to the model specifications.

  • Class 395 "Javelin" high-speed train operated by Southeastern, at Ebbsfleet International

    Understanding the Demand for Rail Travel in the UK

    27 Apr 2017

    An analysis of the National Travel Survey allowed researchers to quantify the impact of external socio-economic factors on rail demand. Application of the improved models for forecasting purposes requires the collation of socio-economic and demographic forecast data at an appropriately granular level.

  • woman in oxygen mask

    "Living with Breathlessness" Seeks Better End-of-Life Care for COPD Patients

    06 Jun 2016

    RAND Europe explored whether stakeholders agreed with and anticipated problems implementing the recommendations of the "Living with Breathlessness" research programme to improve end-of-life care for patients with advanced chronic obstructive pulmonary disease (COPD).