Completed Research: Choice Modelling and Behavioural Research

  • What Sort of Brexit Do the British People Want?

    14 Jul 2017

    The British public place the greatest value on the ability to make trade deals and having access to the Single Market for trade of goods and services after Brexit, more so than restricting freedom of movement, increasing UK sovereignty and reducing EU contributions.

  • Understanding the Demand for Rail Travel in the UK

    27 Apr 2017

    An analysis of the National Travel Survey allowed researchers to quantify the impact of external socio-economic factors on rail demand. Application of the improved models for forecasting purposes requires the collation of socio-economic and demographic forecast data at an appropriately granular level.

  • "Living with Breathlessness" Seeks Better End-of-Life Care for COPD Patients

    06 Jun 2016

    RAND Europe explored whether stakeholders agreed with and anticipated problems implementing the recommendations of the "Living with Breathlessness" research programme to improve end-of-life care for patients with advanced chronic obstructive pulmonary disease (COPD).

  • Exploring the Future of Driving in Developing Countries

    15 Oct 2015

    The level of automobility, or travel in personal vehicles, varies among countries. By determining the factors besides economic development that have affected automobility in developed countries, researchers can predict how automobility might evolve in developing countries such as Brazil, Russia, India, and China.

  • Examining the Feasibility of Time-of-Day Tolls to Reduce Congestion

    19 Jun 2015

    To reduce traffic along a heavily congested Texas toll road, researchers used stated preference surveys and discrete choice models to understand how motorists will respond to alternative time-of-day pricing policies.

  • Estimating the Value of Mobile Telephony in Mobile Network 'Not-Spots'

    12 Mar 2015

    Around 80,000 premises in the UK are located in areas without mobile phone coverage – referred to as “not-spots”. Residents and businesses in these areas would be willing to pay for a mobile phone signal, according to RAND Europe research. Further, these areas may not be sustainable in the longer term without a signal, due to the negative impacts on business profits.

  • Understanding the Factors Influencing Car Traffic Levels in Britain

    15 Jan 2015

    Researchers have undertaken a rapid evidence assessment review of peer-reviewed papers and ‘grey’ literature to provide a better understanding of the recent levelling off in total miles driven in Britain. Understanding factors behind this trend can help policymakers plan for future infrastructure needs.

  • Book Offers Expert Overview of Choice Modelling

    08 Sep 2014

    Choice modelling is a key tool for the understanding of behaviour and is used to support decision making in fields such as transportation, health economics, environmental analysis and marketing. The Handbook of Choice Modelling — edited by Andrew Daly and composed of contributions from Daly, Peter Burge, and other senior figures in the field — provides an authoritative and in-depth overview of the essential topics related to choice modelling.

  • Factors Influencing Students' Choice of University in England

    12 Jun 2014

    RAND Europe used choice experiments to provide fresh empirical evidence on the relative influence of tuition fee levels and other factors on the decisions of those choosing between universities. Employment prospects, living expenses, university location, course quality and tuition fees were all important.

  • Measuring the Public Acceptability of Population-Level Interventions to Reduce Alcohol Consumption

    28 May 2014

    Public acceptability influences policy action, but the most acceptable policies are not always the most effective. The findings of a discrete-choice experiment suggest that public acceptability of alcohol interventions is dependent on both the nature of the policy and its expected effectiveness. Policy-makers struggling to mobilise support for hitherto unpopular but promising policies should consider giving greater prominence to their expected outcomes.

  • Modelling Long-Distance Travel in Great Britain

    09 Jan 2014

    Trips longer than 50 mi account for less than one-fortieth of all trips but nearly one-third of all distance traveled within Great Britain. Because they account for a substantial proportion of total distance traveled, particularly on motorways and rail, these trips are important for transport policy and have a substantial impact on congestion. RAND Europe developed a model to ensure proper treatment of the specific properties of long-distance travel; such treatment is essential for appraising the impact of transport policy aimed at this market, such as high-speed rail, highway construction and management policies, and policies directed toward domestic air travel.

  • Extending Copenhagen's Traffic Model May Help Reduce Congestion

    20 Nov 2013

    Copenhagen sees a lot of traffic, and congestion charging policies are currently high on the political agenda. The Danish Road Directorate asked RAND Europe, TetraPlan and Significance to extend the city's existing traffic model to predict time-of-day choice for car drivers. Doing so will allow planners to assess the effectiveness of different charging policies aimed at reducing congestion levels at particular times of day.

  • Modelling Transport Demand in Sydney, Australia

    24 Jul 2013

    Transport for New South Wales (TfNSW) operates the Sydney Strategic Travel Model (STM) to inform long term transport planning, policy development, and infrastructure assessment in Greater Sydney, Australia. RAND Europe has implemented new travel frequency, mode, and destination model components of the STM, and has recently further improved the commute mode-destination model. Previous work extended the model scope to include toll road choice for car drivers, and park-and-ride and kiss-and-ride access to train, and analysed and enhanced the pivoting component of the STM that helps to predict future travel patterns.

  • Consumers' Responsiveness to Alcohol Multi-buy Sales Promotions

    22 Jul 2013

    Multi-buy promotions have a large impact on which alcohol products consumers purchase, according to stated-preference research by RAND Europe for Her Majesty's Revenue and Customs. The overall impact on all alcohol purchasing is somewhat smaller, though still substantial: Moderate drinkers are more likely to be swayed by these promotions, but because hazardous and harmful drinkers purchase much higher volumes of alcohol, the absolute impact on these groups is higher.

  • Developing Models to Predict Future High-Speed Rail Demand in Britain

    16 May 2013

    Within a consortium of consultancies, RAND Europe has contributed to the development of models to predict future passenger rail demand to assess the benefits of the proposed high-speed rail between London, Birmingham, Manchester and further afield. Our contribution in this work consisted of improving the quality of the travel demand models by using the best available evidence to improve the estimation of key model parameters.

  • Measuring Consumer Preferences for Postal Services

    05 Apr 2013

    When it comes to European postal services, it is clear that different market segments have different needs. RAND Europe, in conjunction with Accent and Swiss Economics, undertook a study for the European Commission to help identify consumer needs in relation to postal services. Among the conclusions: big business valued letter services more than did small and medium enterprises or the public, whereas all consumers valued parcel services as well as high levels of reliability and low levels of loss. The research was conducted using stated preference experiments in three countries.

  • What Types of Interventions Change Energy Using Behaviours?

    12 Dec 2012

    The UK Department for Energy and Climate Change (DECC) was interested in understanding the effectiveness of interventions designed to change energy use behaviour in the home. They commissioned RAND Europe to assess the state of knowledge about “what works”, by systematically reviewing previous trials and initiatives, drawing on evidence from the UK and abroad. This review has informed DECC’s November 2012 Energy Efficiency Strategy, which sets out their policy direction for decades to come.

  • Scenario Planning Can Help Set Agenda for Secure 2012 Olympics

    13 Mar 2012

    Hosting the 2012 Olympic Games this summer will place London and the UK at the centre of the world's attention — something that carries with it a wide range of potential security risks. Organizers must learn from the successes and problems of past games in the areas of transportation, infrastructure and security. RAND Europe offers policymakers a methodology that will help foster evidence-based decisions as they finalise security planning for the Games.

  • Developing a Vision for Qatar's School Transportation System

    21 Feb 2012

    Considering the challenges associated with continued growth and demographic changes, the government of Qatar is interested in updating its school transportation system (STS). RAND Europe helped to assess the perspectives of parents and school administrators, identify a vision for the STS, and discuss strategies to achieve it. The four elements of the vision: providing safe, efficient, and high-quality transportation; enabling mobility and access; supporting Qatari values and culture; and minimizing the impact on traffic congestion and the environment.

  • How Will Migration Impact UK Transport and Congestion?

    10 Jan 2012

    The UK Migration Advisory Committee commissioned RAND Europe to collate evidence on how migration is likely to impact transport networks. Our analysis finds that migrants tend to live in metropolitan areas and make transport choices strongly in favour of public transport, walking, cycling, and car-sharing when they first arrive in the UK; over time, however, their behaviour becomes more similar to the native population. The report also provides monetised estimates of migrants’ transport impacts.

  • Do Attitudes Affect Choices, or Vice Versa?

    19 Aug 2011

    Growing interest in the use of models that recognise the role of individuals' attitudes and perceptions in choice behaviour has influenced a team of RAND Europe researchers to examine the latent nature of attitudes. In an article in Transportation they present an application of jointly estimated attitudinal and choice models to a real-world transport study, looking at the role of latent attitudes in a rail travel context. The result of their work is an ordered logit structure that explains how the choices people make may be strongly influenced by their attitudes, but that the choices also say something about those attitudes.

  • Modelling Demand for Long Distance Passenger Travel in Great Britain

    23 Jun 2011

    RAND Europe, in collaboration with URS/Scott Wilson, has developed models to predict demand for long-distance passenger travel in Great Britain to appraise the impact of new transport infrastructure and operation policies aimed at this market, such as high-speed rail, highway management, and policies directed towards domestic air travel. Stated preference surveys were conducted with rail, air and car travellers to enable better representation of high-speed rail in the models.

  • How Much Are People Willing to Pay to Reduce Carbon Emissions?

    28 Feb 2011

    To combat climate change, the British government has thus far valued the cost of carbon emissions based on how much people should pay, rather than how much they are willing to pay, or the value they place on carbon emissions reduction. An analysis of a series of RAND Europe studies suggests there is an opportunity for a large consumer surplus — a social benefit — by introducing a carbon tax to pay for the damages caused by carbon emissions.

  • How Do the Public Value Different Outcomes of Social Care?

    10 Jun 2010

    Social care is an increasing important public service, but little is known about its impact and how effective or efficient different care interventions are. To help remedy this situation, RAND Europe has undertaken research for the Office of National Statistics and the Personal Social Services Research Unit that quantifies the value placed on different aspects of social care related quality of life. This research forms part of the new Adult Social Care Outcomes Toolkit (ASCOT), which provides a tool for commissioners, service providers and regulators to quantify the outcomes of care interventions and help prioritise expenditure in areas which offer the greatest return to service users.

  • Reviewing Methods for Understanding Customer Responses to Market Changes

    29 Apr 2010

    Competition authorities and regulators often need to understand how customers will respond to price changes, whether they will switch providers if there are changes in the market, and the value that they put on alternatives and their attributes. The UK Competition Commission commissioned RAND Europe to review the methodological options available for carrying out stated preference studies to answer such questions and to advise on the design of and market research methods to conduct such studies.