Completed Research: Choice Modelling and Behavioural Research

  • Traffic on the streets of London

    Developing a New Transport Demand Model for the London Area

    18 Jun 2019

    With rising populations in London leading to higher demand on road and transport networks, Transport for London asked researchers to develop a new strategic travel model for London, which will be used to develop strategic land use and transport policy scenarios to assist with future investment in London’s transport systems.

  • Global technology, innovation, and growth concept drawing

    Econometric modelling support links research and innovation to jobs and growth

    21 Dec 2018

    RAND Europe researchers assessed research and innovation reforms in EU countries to improve the modelling of policy impacts within the European Commission's QUEST III macroeconomic model.

  • Rush hour on the A38(M) urban motorway at Aston, Birmingham, UK.

    A review of induced travel demand

    28 Nov 2018

    Through an extensive literature review, researchers found evidence that road capacity improvements result in induced travel demand, but most of the evidence came from large metropolitan areas outside the UK. More evidence from local studies would be helpful to ensure induced travel demand is properly accounted for in appraisal of capacity improvements to the UK's Strategic Road Network.

  • A New Transport Model for South East Wales

    18 Sep 2018

    RAND Europe researchers developed models capable of predicting levels of transport demand in South East Wales in response to a range of different policy options and in light of demographic changes.

  • Container ships in a port at sunset

    Improved connectivity would benefit China's BRI

    08 Aug 2018

    Trade routes developed as part of the Belt and Road Initiative (BRI) aim to promote regional cooperation in Asia, Europe, and Africa. Improving multimodal transport infrastructure and connectivity in the BRI region would likely benefit all partners, and rail improvements would have the greatest impact.

  • H.C. Andersens Boulevard - January Evening in Copenhagen

    Quantifying travellers’ willingness to pay for a tolled tunnel in central Copenhagen

    21 Mar 2018

    Stated choice experiments helped researchers quantify the willingness of car and van travellers to pay to use a proposed new tunnel to cross to and from Amager in central Copenhagen. The results from this study will inform the Danish Road Directorate's proposed new infrastructure.

  • Hand press on free trial button on virtual screen

    'Free' trials mislead many EU consumers

    19 Mar 2018

    Labelling that includes a notice of the monthly fee to be charged after the end of a free trial can help to improve consumers' awareness of subscription traps, but many people overlook the information or are overconfident in their ability to remember to cancel.

  • Updating the UK National Car Ownership Model

    22 Dec 2017

    The UK car ownership model was known to over-predict car ownership in dense urban areas, particularly London. In re-estimating the UK's current car ownership models using more recent data, researchers made improvements to the model specifications.

  • What sort of Brexit do the British want? Results of a proof-of-concept study

    14 Jul 2017

    The British public place the greatest value on the ability to make trade deals and having access to the Single Market for trade of goods and services after Brexit, more so than restricting freedom of movement, increasing UK sovereignty and reducing EU contributions.

  • Class 395 "Javelin" high-speed train operated by Southeastern, at Ebbsfleet International

    Understanding the Demand for Rail Travel in the UK

    27 Apr 2017

    An analysis of the National Travel Survey allowed researchers to quantify the impact of external socio-economic factors on rail demand. Application of the improved models for forecasting purposes requires the collation of socio-economic and demographic forecast data at an appropriately granular level.

  • woman in oxygen mask

    "Living with Breathlessness" Seeks Better End-of-Life Care for COPD Patients

    06 Jun 2016

    RAND Europe explored whether stakeholders agreed with and anticipated problems implementing the recommendations of the "Living with Breathlessness" research programme to improve end-of-life care for patients with advanced chronic obstructive pulmonary disease (COPD).

  • Mototransport (bicycle cars) in New Delhi, India

    Exploring the Future of Driving in Developing Countries

    15 Oct 2015

    The level of automobility, or travel in personal vehicles, varies among countries. By determining the factors besides economic development that have affected automobility in developed countries, researchers can predict how automobility might evolve in developing countries such as Brazil, Russia, India, and China.

  • Central Texas Roadway System map

    Examining the Feasibility of Time-of-Day Tolls to Reduce Congestion

    19 Jun 2015

    To reduce traffic along a heavily congested Texas toll road, researchers used stated preference surveys and discrete choice models to understand how motorists will respond to alternative time-of-day pricing policies.

  • Businessman talking on a cell phone near a broken-down car

    Estimating the Value of Mobile Telephony in Mobile Network 'Not-Spots'

    12 Mar 2015

    Around 80,000 premises in the UK are located in areas without mobile phone coverage – referred to as “not-spots”. Residents and businesses in these areas would be willing to pay for a mobile phone signal, according to RAND Europe research. Further, these areas may not be sustainable in the longer term without a signal, due to the negative impacts on business profits.

  • London traffic

    Understanding the Factors Influencing Car Traffic Levels in Britain

    15 Jan 2015

    Researchers have undertaken a rapid evidence assessment review of peer-reviewed papers and ‘grey’ literature to provide a better understanding of the recent levelling off in total miles driven in Britain. Understanding factors behind this trend can help policymakers plan for future infrastructure needs.

  • Fingertips on pen filling out form

    Book Offers Expert Overview of Choice Modelling

    08 Sep 2014

    Choice modelling is a key tool for the understanding of behaviour and is used to support decision making in fields such as transportation, health economics, environmental analysis and marketing. The Handbook of Choice Modelling — edited by Andrew Daly and composed of contributions from Daly, Peter Burge, and other senior figures in the field — provides an authoritative and in-depth overview of the essential topics related to choice modelling.

  • uncertain students

    Factors Influencing Students' Choice of University in England

    12 Jun 2014

    RAND Europe used choice experiments to provide fresh empirical evidence on the relative influence of tuition fee levels and other factors on the decisions of those choosing between universities. Employment prospects, living expenses, university location, course quality and tuition fees were all important.

  • Woman reading inscription on the wine bottle in store

    Measuring the Public Acceptability of Population-Level Interventions to Reduce Alcohol Consumption

    28 May 2014

    Public acceptability influences policy action, but the most acceptable policies are not always the most effective. The findings of a discrete-choice experiment suggest that public acceptability of alcohol interventions is dependent on both the nature of the policy and its expected effectiveness. Policy-makers struggling to mobilise support for hitherto unpopular but promising policies should consider giving greater prominence to their expected outcomes.

  • Aerial photo of highway

    Modelling Long-Distance Travel in Great Britain

    09 Jan 2014

    Trips longer than 50 mi account for less than one-fortieth of all trips but nearly one-third of all distance traveled within Great Britain. Because they account for a substantial proportion of total distance traveled, particularly on motorways and rail, these trips are important for transport policy and have a substantial impact on congestion. RAND Europe developed a model to ensure proper treatment of the specific properties of long-distance travel; such treatment is essential for appraising the impact of transport policy aimed at this market, such as high-speed rail, highway construction and management policies, and policies directed toward domestic air travel.

  • Extending Copenhagen's Traffic Model May Help Reduce Congestion

    20 Nov 2013

    Copenhagen sees a lot of traffic, and congestion charging policies are currently high on the political agenda. The Danish Road Directorate asked RAND Europe, TetraPlan and Significance to extend the city's existing traffic model to predict time-of-day choice for car drivers. Doing so will allow planners to assess the effectiveness of different charging policies aimed at reducing congestion levels at particular times of day.

  • Sydney harbor bridge and ferry

    Modelling Transport Demand in Sydney, Australia

    24 Jul 2013

    Transport for New South Wales (TfNSW) operates the Sydney Strategic Travel Model (STM) to inform long term transport planning, policy development, and infrastructure assessment in Greater Sydney, Australia. RAND Europe has implemented new travel frequency, mode, and destination model components of the STM, and has recently further improved the commute mode-destination model. Previous work extended the model scope to include toll road choice for car drivers, and park-and-ride and kiss-and-ride access to train, and analysed and enhanced the pivoting component of the STM that helps to predict future travel patterns.

  • wine shopping

    Consumers' Responsiveness to Alcohol Multi-buy Sales Promotions

    22 Jul 2013

    Multi-buy promotions have a large impact on which alcohol products consumers purchase, according to stated-preference research by RAND Europe for Her Majesty's Revenue and Customs. The overall impact on all alcohol purchasing is somewhat smaller, though still substantial: Moderate drinkers are more likely to be swayed by these promotions, but because hazardous and harmful drinkers purchase much higher volumes of alcohol, the absolute impact on these groups is higher.

  • Developing Models to Predict Future High-Speed Rail Demand in Britain

    16 May 2013

    Within a consortium of consultancies, RAND Europe has contributed to the development of models to predict future passenger rail demand to assess the benefits of the proposed high-speed rail between London, Birmingham, Manchester and further afield. Our contribution in this work consisted of improving the quality of the travel demand models by using the best available evidence to improve the estimation of key model parameters.

  • British post mailbox

    Measuring Consumer Preferences for Postal Services

    05 Apr 2013

    When it comes to European postal services, it is clear that different market segments have different needs. RAND Europe, in conjunction with Accent and Swiss Economics, undertook a study for the European Commission to help identify consumer needs in relation to postal services. Among the conclusions: big business valued letter services more than did small and medium enterprises or the public, whereas all consumers valued parcel services as well as high levels of reliability and low levels of loss. The research was conducted using stated preference experiments in three countries.

  • What Types of Interventions Change Energy Using Behaviours?

    12 Dec 2012

    The UK Department for Energy and Climate Change (DECC) was interested in understanding the effectiveness of interventions designed to change energy use behaviour in the home. They commissioned RAND Europe to assess the state of knowledge about “what works”, by systematically reviewing previous trials and initiatives, drawing on evidence from the UK and abroad. This review has informed DECC’s November 2012 Energy Efficiency Strategy, which sets out their policy direction for decades to come.