Discrete Choice Modelling

RAND Europe researchers have substantial experience in conducting stated preference choice experiments in a range of sectors outside of travel and health. Some of these include post and communications and other regulated consumer services.

The aim of this work is to explore responses of consumers to policy interventions. It also helps policymakers understand and quantify the value of new goods and services in these domains.

Featured Research

  • The winding road to Brexit

    British people prefer a soft Brexit, if any

    A longitudinal study of British people finds they reject a no-deal scenario even more firmly than in 2017, and even Leave voters are shifting to a ‘softer’ Brexit. Membership in the European Economic Area remains the most popular option.

Selected Research

  • Traffic on the streets of London

    Developing a New Transport Demand Model for the London Area

    01 Mar 2021

    With rising populations in London leading to higher demand on road and transport networks, Transport for London asked researchers to develop a new strategic travel model for London, which will be used to develop strategic land use and transport policy scenarios to assist with future investment in London’s transport systems.

  • Young high school teacher helping students, photo by Monkey Business Images/Adobe Stock

    Discrete choice experiment helps explain teacher retention in England

    09 Feb 2021

    Results of a stated preference survey of teachers in England show which job characteristics matter most to them and the trade-offs they would be willing to make between pay and other characteristics of the work environment.

  • A classic brownfield site

    Estimating the external impacts of development on previously developed land

    04 Apr 2018

    Previously developed land (PDL), also known as brownfield sites, could be useful for new housing in the UK. The Ministry of Housing, Communities and Local Government has asked RAND Europe to estimate the external benefits of developing on PDL.

  • H.C. Andersens Boulevard - January Evening in Copenhagen

    Quantifying travellers’ willingness to pay for a tolled tunnel in central Copenhagen

    21 Mar 2018

    Stated choice experiments helped researchers quantify the willingness of car and van travellers to pay to use a proposed new tunnel to cross to and from Amager in central Copenhagen. The results from this study will inform the Danish Road Directorate's proposed new infrastructure.

  • What sort of Brexit do the British want? Results of a proof-of-concept study

    14 Jul 2017

    The British public place the greatest value on the ability to make trade deals and having access to the Single Market for trade of goods and services after Brexit, more so than restricting freedom of movement, increasing UK sovereignty and reducing EU contributions.

  • Electric cars being charged

    Understanding European Consumers' Preferences for New Cars

    21 Jun 2017

    To enhance understanding of consumer preferences for different car type choices for personal travel use, including hybrid, plug-in hybrid, battery electric, and fuel cell vehicles, RAND Europe researchers are working with GfK and the University of Hertfordshire to conduct stated preference discrete choice experiments.

  • Businessman talking on a cell phone near a broken-down car

    Estimating the Value of Mobile Telephony in Mobile Network 'Not-Spots'

    12 Mar 2015

    Around 80,000 premises in the UK are located in areas without mobile phone coverage – referred to as “not-spots”. Residents and businesses in these areas would be willing to pay for a mobile phone signal, according to RAND Europe research. Further, these areas may not be sustainable in the longer term without a signal, due to the negative impacts on business profits.

  • Fingertips on pen filling out form

    Book Offers Expert Overview of Choice Modelling

    08 Sep 2014

    Choice modelling is a key tool for the understanding of behaviour and is used to support decision making in fields such as transportation, health economics, environmental analysis and marketing. The Handbook of Choice Modelling — edited by Andrew Daly and composed of contributions from Daly, Peter Burge, and other senior figures in the field — provides an authoritative and in-depth overview of the essential topics related to choice modelling.