Discrete Choice Modelling

RAND Europe researchers have substantial experience in conducting stated preference choice experiments in a range of sectors outside of travel and health. Some of these include post and communications and other regulated consumer services.

The aim of this work is to explore responses of consumers to policy interventions. It also helps policymakers understand and quantify the value of new goods and services in these domains.

Featured Research

  • The winding road to Brexit

    British people prefer a soft Brexit, if any

    A longitudinal study of British people finds they reject a no-deal scenario even more firmly than in 2017, and even Leave voters are shifting to a ‘softer’ Brexit. Membership in the European Economic Area remains the most popular option.

Selected Research

  • Traffic on the streets of London

    Developing a New Transport Demand Model for the London Area

    18 Jun 2019

    With rising populations in London leading to higher demand on road and transport networks, Transport for London asked researchers to develop a new strategic travel model for London, which will be used to develop strategic land use and transport policy scenarios to assist with future investment in London’s transport systems.

  • A classic brownfield site

    Estimating the external impacts of development on previously developed land

    04 Apr 2018

    Previously developed land (PDL), also known as brownfield sites, could be useful for new housing in the UK. The Ministry of Housing, Communities and Local Government has asked RAND Europe to estimate the external benefits of developing on PDL.

  • H.C. Andersens Boulevard - January Evening in Copenhagen

    Quantifying travellers’ willingness to pay for a tolled tunnel in central Copenhagen

    21 Mar 2018

    Stated choice experiments helped researchers quantify the willingness of car and van travellers to pay to use a proposed new tunnel to cross to and from Amager in central Copenhagen. The results from this study will inform the Danish Road Directorate's proposed new infrastructure.

  • What sort of Brexit do the British want? Results of a proof-of-concept study

    14 Jul 2017

    The British public place the greatest value on the ability to make trade deals and having access to the Single Market for trade of goods and services after Brexit, more so than restricting freedom of movement, increasing UK sovereignty and reducing EU contributions.

  • Businessman talking on a cell phone near a broken-down car

    Estimating the Value of Mobile Telephony in Mobile Network 'Not-Spots'

    12 Mar 2015

    Around 80,000 premises in the UK are located in areas without mobile phone coverage – referred to as “not-spots”. Residents and businesses in these areas would be willing to pay for a mobile phone signal, according to RAND Europe research. Further, these areas may not be sustainable in the longer term without a signal, due to the negative impacts on business profits.

  • Fingertips on pen filling out form

    Book Offers Expert Overview of Choice Modelling

    08 Sep 2014

    Choice modelling is a key tool for the understanding of behaviour and is used to support decision making in fields such as transportation, health economics, environmental analysis and marketing. The Handbook of Choice Modelling — edited by Andrew Daly and composed of contributions from Daly, Peter Burge, and other senior figures in the field — provides an authoritative and in-depth overview of the essential topics related to choice modelling.

  • Stack of mail

    Modelling the Demand for Postal Products

    17 Jun 2014

    The UK postal market has changed significantly over recent years with the introduction of greater competition and the development of new postal products. Royal Mail has commissioned RAND Europe to undertake choice modelling research to gain a more detailed understanding of how business customers choose different products under current, and a range of possible future, market conditions.

  • uncertain students

    Factors Influencing Students' Choice of University in England

    12 Jun 2014

    RAND Europe used choice experiments to provide fresh empirical evidence on the relative influence of tuition fee levels and other factors on the decisions of those choosing between universities. Employment prospects, living expenses, university location, course quality and tuition fees were all important.