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Discrete Choice Modelling

RAND Europe researchers have substantial experience in conducting stated preference choice experiments in a range of sectors outside of travel and health. Some of these include post and communications and other regulated consumer services.

The aim of this work is to explore responses of consumers to policy interventions. It also helps policymakers understand and quantify the value of new goods and services in these domains.

Featured Research

British people prefer a soft Brexit, if any
A longitudinal study of British people finds they reject a no-deal scenario even more firmly than in 2017, and even Leave voters are shifting to a ‘softer’ Brexit. Membership in the European Economic Area remains the most popular option.

Selected Research

Developing a New Transport Demand Model for the London Area
With rising populations in London leading to higher demand on road and transport networks, Transport for London asked researchers to develop a new strategic travel model for London, which will be used to develop strategic land use and transport policy scenarios to assist with future investment in London’s transport systems.
01 Mar 2021
Discrete choice experiment helps explain teacher retention in England
Results of a stated preference survey of teachers in England show which job characteristics matter most to them and the trade-offs they would be willing to make between pay and other characteristics of the work environment.
09 Feb 2021
Estimating the external impacts of development on previously developed land
Previously developed land (PDL), also known as brownfield sites, could be useful for new housing in the UK. The Ministry of Housing, Communities and Local Government has asked RAND Europe to estimate the external benefits of developing on PDL.
04 Apr 2018
Quantifying travellers’ willingness to pay for a tolled tunnel in central Copenhagen
Stated choice experiments helped researchers quantify the willingness of car and van travellers to pay to use a proposed new tunnel to cross to and from Amager in central Copenhagen. The results from this study will inform the Danish Road Directorate's proposed new infrastructure.
21 Mar 2018
What sort of Brexit do the British want? Results of a proof-of-concept study
The British public place the greatest value on the ability to make trade deals and having access to the Single Market for trade of goods and services after Brexit, more so than restricting freedom of movement, increasing UK sovereignty and reducing EU contributions.
14 Jul 2017
Understanding European Consumers' Preferences for New Cars
To enhance understanding of consumer preferences for different car type choices for personal travel use, including hybrid, plug-in hybrid, battery electric, and fuel cell vehicles, RAND Europe researchers are working with GfK and the University of Hertfordshire to conduct stated preference discrete choice experiments.
21 Jun 2017
Estimating the Value of Mobile Telephony in Mobile Network 'Not-Spots'
Around 80,000 premises in the UK are located in areas without mobile phone coverage – referred to as “not-spots”. Residents and businesses in these areas would be willing to pay for a mobile phone signal, according to RAND Europe research. Further, these areas may not be sustainable in the longer term without a signal, due to the negative impacts on business profits.
12 Mar 2015
Modelling the Demand for Postal Products
The UK postal market has changed significantly over recent years with the introduction of greater competition and the development of new postal products. Royal Mail has commissioned RAND Europe to undertake choice modelling research to gain a more detailed understanding of how business customers choose different products under current, and a range of possible future, market conditions.
17 Jun 2014