Research Brief
Drinking It In: The Impact of Alcohol Advertising on Kids
May 23, 2018
On average, adolescents see three alcohol ads per day. Exposure to these ads led youth to view alcohol and drinking more positively.
The media — everything from television, radio, and film to games, advertising, and social media outlets like Facebook and Twitter — can have significant impacts on individual and population health. Exposure to media, especially among youth, may affect health behaviors such as substance use, sexual activity, and eating habits.