Report
Evaluating WhyWeRise 2020 and 2021
Mar 10, 2022
WhyWeRise is a social marketing campaign conducted by the Los Angeles County Department of Mental Health. It is focused on prevention of, and early intervention for, mental health challenges among county residents. Surveys suggest that this campaign reached a racially, culturally, and economically diverse group of county residents; fostered a feeling of support among those exposed to the campaign; and boosted residents' awareness of local resources.