Military Recruitment

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Attracting qualified recruits and the costs associated with essential skills training make military recruitment an ongoing challenge; low recruitment affects, among other things, enlistee counts, unit readiness, and morale. RAND has provided objective evaluations and recommendations that support decisionmakers' efforts to monitor and manage military recruiting, including examinations of demographic groups and communities where recruiting could be more successful.

  • Illustration of a robot analyzing a database of personnel, image by OstapenkoOlena/Getty Images

    Report

    Big Data Could Improve Military Recruiting

    Oct 22, 2019

    DoD and the U.S. military services have had some success with data-enabled outreach and recruiting. But they could benefit from expanding their adoption of private-sector approaches. For example, recruiters could better target prospects through the use of personally identifiable information and third-party data.

  • A Facebook like icon with a camouflage sleeve, image by Ben Sherman/army.mil

    Report

    Social Media Helps the Army Connect with Potential Recruits

    Jun 3, 2019

    Social media can be used to raise awareness of the Army among the public, but it's especially important for potential recruits and the adults who might influence them. An analysis of how people are engaging with GoArmy.com and the Army's Facebook and Twitter accounts suggests ways the Army could improve its outreach strategy.

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    James Hosek

    Adjunct Economist; Professor, Pardee RAND Graduate School
    Education Ph.D. and M.A. in economics, University of Chicago; B.A. in English, Cornell University

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    Kirsten M. Keller

    Senior Behavioral Scientist; Associate Director, Manpower, Personnel, and Training Program, RAND Project AIR FORCE
    Education Ph.D. in industrial/organizational psychology, University of Maryland; M.A. in industrial/organizational psychology, University of Maryland; B.A. in psychology, Franklin and Marshall College

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    David Knapp

    Economist; Affiliate Faculty, Pardee RAND Graduate School
    Education Ph.D. in economics, University of Michigan; M.A. in economics, University of Michigan; B.S. in economics, The Ohio State University; B.A. in political science, The Ohio State University

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    Nelson Lim

    Director, Manpower, Personnel, and Training Program, RAND Project AIR FORCE; Senior Social Scientist; Professor, Pardee RAND Graduate School
    Education Ph.D. and M.A. in sociology, University of California, Los Angeles; B.A. in economics, University of California, Los Angeles

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    James V. Marrone

    Associate Economist
    Education PhD in economics, University of Chicago; MSc in economics, Universitat Pompeu Fabra; BS in mathematics, University of Chicago; BA in physics, University of Chicago

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    Molly F. McIntosh

    Associate Director, Forces and Resources Policy Center; Senior Economist
    Education Ph.D. in economics, Princeton University; M.A. in economics, Princeton University; B.A. in economics, UC Berkeley

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    Bruce R. Orvis

    Senior Behavioral and Social Scientist; Faculty Member, Pardee RAND Graduate School
    Education Ph.D. and M.A. in psychology, University of California, Los Angeles; A.B. in psychology, University of Rochester

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    Ellen M. Pint

    Senior Economist
    Education Ph.D. in economic analysis and policy, Graduate School of Business, Stanford University

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    Michael S. Pollard

    Senior Sociologist; Professor, Pardee RAND Graduate School
    Education Ph.D. and M.A. in sociology, Duke University; M.A. and B.A. in sociology, University of Victoria

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    Joshua Snoke

    Associate Statistician
    Education Ph.D. in statistics, Pennsylvania State University; B.S. in mathematics, economics, Wheaton College

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    Max Steiner

    Assistant Policy Researcher, RAND; Ph.D. Candidate, Pardee RAND Graduate School
    Education B.A. in development studies, University of California, Berkeley

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    Jeffrey B. Wenger

    Senior Policy Researcher
    Education Ph.D. in policy analysis, University of North Carolina, Chapel Hill; B.A. in mathematics, University of California, Santa Cruz

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    John D. Winkler

    Director, Forces and Resources Policy Center; Senior Behavioral Scientist
    Education Ph.D. in social psychology, Harvard University; B.A. in psychology, University of Pennsylvania