Journal Article
Tobacco Industry Manipulation Messages in Anti-Smoking Public Service Announcements: The Effect of Explicitly Versus Implicitly Delivering Messages
Message content in anti-smoking public service announcements (PSAs) can be delivered explicitly (directly with concrete statements) or implicitly (indirectly via metaphor), and the method of delivery may affect the efficacy of those PSAs. The purpose of this study was to conduct an initial test of this idea using tobacco industry manipulation PSAs in adolescents.
Jan 1, 2010