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Conducting Research Surveys via E-mail and the Web
Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively. Among other findings, the authors determined that Internet surveys may be preferable to mail or telephone surveys when a list of e-mail addresses for the target population is available, thus eliminating the need for mail or phone invitations to potential respondents. Internet surveys also are well-suited for larger survey efforts and for some target populations that are difficult to reach by traditional survey methods. Web surveys are conducted more quickly than mail or phone surveys when respondents are contacted initially by e-mail, as is often the case when a representative panel of respondents has been assembled in advance. And, although surveys incur virtually no coding or data-entry costs because the data are captured electronically, the labor costs for design and programming can be high.
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Paperback Cover Price: $22.00
Discounted Web Price: $19.80
Pages: 142
ISBN/EAN: 0-8330-3110-4
Contents
Preface PDF
Figures PDF
Tables PDF
Summary PDF
Acknowledgments PDF
Acronyms PDF
Chapter One:
Introduction PDF
Chapter Two:
Background on the Survey Process PDF
Chapter Three:
Literature Review of Web and E-Mail Surveys PDF
Chapter Four:
Choosing Among the Various Types of Internet Surveys PDF
Chapter Five:
Guidelines for Designing and Implementing Internet Surveys PDF
Chapter Six:
Internet Survey Case Studies PDF
Chapter Seven:
Conclusions PDF
Appendix A:
Literature Review of Response Rates PDF
Appendix B:
Summary of Evidence in the Literature PDF
Appendix C:
How Effective Is Using a Convenience Sample to Supplement a Probability Sample? PDF
References PDF
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