Methodology of the RAND Continuous 2012 Presidential Election Poll
The RAND Continuous 2012 Presidential Election Poll (CPEP) is conducted within the American Life Panel, which is an internet panel recruited through traditional probability sampling to ensure representativeness. The CPEP differs from other polls in that it asks the same respondents repeatedly about their voting preferences. Thus, it leads to more stable outcomes and changes are due to individuals' changing their minds and not due to random sampling fluctuations. The CPEP is also different because it asks respondents to state their preferences for a candidate and the likelihood that they will vote in probabilistic terms (percent chance), which has been shown to improve forecasts several months before the election. This documents gives a detailed account of the methodology underlying the CPEP.
- Copyright: RAND Corporation
- Availability: Web-Only
- Pages: 13
- Document Number: WR-961
- Year: 2012
- Series: Working Papers
This report is part of the RAND Corporation working paper series. RAND working papers are intended to share researchers' latest findings and to solicit informal peer review. They have been approved for circulation by RAND but may not have been formally edited or peer reviewed.
Permission is given to duplicate this electronic document for personal use only, as long as it is unaltered and complete. Copies may not be duplicated for commercial purposes. Unauthorized posting of RAND PDFs to a non-RAND Web site is prohibited. RAND PDFs are protected under copyright law. For information on reprint and linking permissions, please visit the RAND Permissions page.
The RAND Corporation is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.