Johanna Zmud

Photo of Johanna Zmud
Adjunct Policy Researcher
Washington Office


Ph.D. in communication research, Annenberg School for Communication, University of Southern California; M.S. in educational statistics, University of Maryland; B.S. in German and Spanish, East Carolina University

Media Resources

This researcher is available for interviews.

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Johanna Zmud is an adjunct policy researcher at the RAND Corporation. She recently served as director of the RAND Transportation, Space, and Technology Program. She has a doctoral degree in the social and behavioral sciences and has spent her professional career in the transport sector. For nearly 25 years prior to RAND, she was president of a survey science consultancy focused on travel behavior and market research within the transportation industry. She is expert in survey methods, qualitative interviewing, and case study research. Her research interests are in the socio-demographic, cultural, and psychological determinants of travel demand, and she often works at the intersection of mobility, technology, and policy. Topics of recently completed studies include future transport technology scenarios for the UK, paths of automated and connected vehicle deployment in the U.S., and impact of autonomous vehicles on travel demand. Zmud has been highly invested in Transportation Research Board of the National Academies activities related to data. Currently, she chairs a new Task Force on Data Privacy Policy; serves on a Task Force on Big Data for Freight Applications; and serves on a committee on Data for Decisions and Performance Measures. Zmud earned her Ph.D. from the Annenberg School for Communication at the University of Southern California.

Concurrent Non-RAND Positions

Director, Washington D.C. Office of the Texas A&M Transportation Institute


  • No Data? Big Problem.

    Good data can inform decision makers about what really works—how best to relieve congestion and improve supply-chain connectivity to make freight transportation—and hence the U.S. economy—more competitive, write Mortimer Downey, Joseph Schofer, and Johanna Zmud.

    Mar 20, 2012

  • A System Under Strain

    Our transportation future will be multi-layered and complex—bounded by transportation infrastructure that is under-funded on the one hand and ever-expanding congestion and capacity constraints on the other, writes Johanna Zmud.

    Sep 30, 2011 Innovation America, Aug/Sept 2011