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Abstract

Arts organizations across the country are actively expanding their efforts to increase public participation in their programs. This report presents the findings of a RAND study sponsored by the Wallace-Reader’s Digest Funds that looks at the process by which individuals become involved in the arts and attempts to identify ways in which arts institutions can most effectively influence this process. The report presents a behavioral model that identifies the main factors influencing individual decisions about the arts, based on site visits to institutions that have been particularly successful in attracting participants to their programs and in-depth interviews with the directors of more than 100 institutions that have received grants from the Wallace-Reader’s Digest Funds and the Knight Foundation to encourage greater involvement in the arts. The model and a set of guidelines to help institutions approach the task of participation building constitute a framework that can assist in devising participation-building approaches that fit with an institution’s overall purpose and mission, its available resources, and the community environment in which it operates — in other words, a framework that will enable arts institutions to take an integrative approach to building participation in the arts.

Table of Contents

  • Preface PDF

  • Figures PDF

  • Tables PDF

  • Summary PDF

  • Acknowledgements

    Acknowledgments PDF

  • Chapter One

    Introduction PDF

  • Chapter Two

    The Participation Literature PDF

  • Chapter Three

    A Behavioral Model of Participation PDF

  • Chapter Four

    Developing Strategies and Tactics PDF

  • Chapter Five

    The Need for an Integrative Approach PDF

  • Chapter Six

    Summary and Conclusions PDF

  • Appendix A

    Survey Results: Organizational Characteristics PDF

  • Appendix B

    Survey Results: Participation-Building Activities PDF

  • Appendix C

    Site Visits to Funds Grantees Selected for In-Depth Interviews PDF

  • References PDF

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The research described in this report was performed under the auspices of RAND Education.

This report is part of the RAND Corporation monograph report series. The monograph/report was a product of the RAND Corporation from 1993 to 2003. RAND monograph/reports presented major research findings that addressed the challenges facing the public and private sectors. They included executive summaries, technical documentation, and synthesis pieces.

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