- Iffy Quotient
Founded in 2016
The Iffy Quotient is a web-based tool that uses NewsWhip to query Facebook and Twitter and identify URLs that are known to be biased or to be frequent reporters of false information. The tool then calculates the percentage of URLs on each site that are "iffy," or known for reporting false or misleading information.
Iffy Quotient is not affiliated with RAND. It was selected for this database because it fits our researchers' inclusion criteria.
- Tool type
- Disinformation tracking
- Fully operational
- Intended users
- General public, Researchers
- Tool focus
- This tool is content-focused. It directly evaluates information, such as the authenticity of a photo.
- Method or technology
- Machine learning and AI
- Is the tool automated?
- Founding organization
- University of Michigan
- Founder/primary contact
- Paul Resnick
How is this tool working to address disinformation?
The tool aims to fight disinformation by alerting users and social media platforms to the prevalence of false or misleading information on these channels. By making this public, developers of the tool hope that it will both make users more savvy and hold social media executives accountable.
Is there a connection with tech platforms?
Who is funding the tool?
University of Michigan's Center of Social Responsibility
Are there external evaluations?