Journalism Trust Initiative

Journalism Trust Initiative

Journalism Trust Initiative

Founded in 2018

The Journalism Trust Initiative promotes trust in journalism through the development of standards. It will do so through its Workshop Agreement of the European Centre of Standardization and the participation of media outlets, press councils, and other stakeholders.

Journalism Trust Initiative is not affiliated with RAND. It was selected for this database because it fits our researchers' inclusion criteria.

Tool type
Verification, Codes and standards
Fully operational
Intended users
Journalists, General public
Tool focus
This tool is process-focused. It evaluates how information is produced and disseminated.
Method or technology
Machine learning and AI
Is the tool automated?
Founding organization
European Broadcasting Union (EBU), the Global Editors Network (GEN), Agence France Presse (AFP); facilitated and published by Association française de normalization (Afnor), Deutsches Institut für Normung (DIN) and the European Committee for Standardization (CEN)
Founder/primary contact
Christophe Deloire

How is this tool working to address disinformation?

This tool is focused on promoting trustworthy journalism and reducing disinformation through the development of standards of transparency, journalistic methods, and ethics. The aim is for these standards to be used as a self-regulatory mechanism and eventually could lead to certification processes for media outlets. In addition to being used by journalists and the general public, the standards are relevant for tech companies and for advertisers as well as those in media development.

Is there a connection with tech platforms?

Google and Facebook participated in the development of standards.

Who is funding the tool?

Craig Newmark Philanthropies

Are there external evaluations?

None found

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