- The Factual
Founded in 2016
The Factual is a mobile app and browser extension that scores news content based on "the extent and quality of its sources," "the expertise of the journalist," "the opinionated nature of the language used," and "the historical reputation of the sight." It ranks the content on a 0-100 scale to measure the quality of the content. It is mainly automated. The tool rates news quality based on diversity of sources, author expertise, language used, etc. It also identifies higher quality sources and sources from the other side of the political spectrum.
- Tool type
- Credibility scoring, Verification
- Fully operational
- Intended users
- General public
- Tool focus
- This tool is process-focused. It evaluates how information is produced and disseminated.
- Method or technology
- Machine learning and AI
- Is the tool automated?
- Founding organization
- Owl Factor
- Founder/primary contact
- Arjun Moorthy
How is this tool working to address disinformation?
This tool uses assessments and scoring of source quality (based on accuracy, objectivity, etc.) to guide readers toward higher-quality information rather than low-quality information.
Is there a connection with tech platforms?
Who is funding the tool?
Matrix Partners, Self-funding (private; for-profit)
Are there external evaluations?