Who Targets Me
Who Targets Me
- Who Targets Me
Founded in 2017
This tool allows users to create an anonymous profile, then collect information about the political and other ads that they see, along with information about why they were targeted with those ads. The tool can provide users with statistics on who/what has been targeting them and uses this information to build a database of political advertising and targeting.
Who Targets Me is not affiliated with RAND. It was selected for this database because it fits our researchers' inclusion criteria.
- Tool type
- Disinformation tracking
- Fully operational
- Intended users
- General public
- Tool focus
- This tool is both content- and process-focused. It directly evaluates information (e.g., authenticating a photo), but also assesses how information is produced and disseminated.
- Method or technology
- Machine learning and AI
- Is the tool automated?
- Founding organization
- Information not available
- Founder/primary contact
- Sam Jeffers and Louis Knight-Webb
How is this tool working to address disinformation?
The tool has two aims. First, it seeks to provide users with more information about online targeting. This encourages people to be more aware of targeted advertisements and disinformation, and thus become more resilient to it. Second, the tool builds a database of political advertisements and targeting, aiming to put pressure on big tech companies to change their practices regarding transparency and how they handle political ads.
Is there a connection with tech platforms?
Who is funding the tool?
Primary funders are the Joseph Rowntree Reform Trust, Open Society Foundations Information Programme, and the Democracy Fund, along with smaller sums for partnerships with Oxford and Sheffield Universities, Buzzfeed Germany, and InternetLab in Brazil.
Are there external evaluations?