Building a Culture of Health

Evolving the American public mindset toward health and well-being.

A group of people planting in a community garden

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Since 2013, the Robert Wood Johnson Foundation (RWJF) has led a pioneering effort to advance a Culture of Health that is rooted in equity. This work has now transitioned to efforts to transform institutions and systems to promote health, health equity, and well-being.

Together with RAND, RWJF initially developed an approach to operationalizing and measuring that vision. Through survey, measurement, narrative design, community intervention, and systems analysis, RAND continues to work with RWJF to evolve the American public mindset and interventions towards health, health equity, and well-being.

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