Social Marketing of Condoms Is Great, but We Need More Free Condoms

Published in: The Lancet, v. 364, July 3, 2004, p. 13-14

Posted on RAND.org on January 01, 2004

by Deborah A. Cohen, Thomas Farley

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No matter how enthusiastically condoms are advertised they cannot be used for protection if they are not available. The greatest obstacle to prevention of HIV transmission in many parts of the world is that there simply are not enough condoms around.

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