Faith-based Organizations and the Framing of HIV/AIDS

Published in: Health Communication and Faith Communities / edited by Ann Neville Miller, Donald L. Rubin (New York, NY: Hampton Press, Sep. 2011), Chapter 6, p. 115-141

by Kathryn Pitkin Derose, David E. Kanouse

This article examines the different ways in which faith-based organizations (FBO) frame discussions about HIV. The authors identify three broad types of frames: HIV as punishment for sin, HIV as a call to compassions, and HIV as an opportunity for transformation. The frame affects the kinds of health services that FBOs provide as well as the messages they convey about HIV to their congregations.

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