Health Systems, Heuristics, and Comparative Effectiveness Research

Published In: Journal of General Internal Medicine, v. 28, no. 2, Feb. 2013, p. 172-173

Posted on RAND.org on October 01, 2012

by Robert H. Brook

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Information produced by comparative effectiveness research will be hard to use appropriately because context and emotion often dominate a patient's rational decisionmaking and because therapies are provided in different health care environments, making small differences between therapies basically meaningless.

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