The 'Mental Models' Methodology for Developing Communications

Adaptations for Informing Public Risk Management Decisions About Emerging Technologies

Published in: Effective Risk Communication / Edited by Joseph Árvai and Louie Rivers III. Earthscan Risk in Society Series (London: Routledge, 2014), Chapter 10, p. 165-189

Posted on RAND.org on December 10, 2013

by Lauren A. Mayer, Wandi Bruine de Bruin

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In this chapter, the authors provide an overview of the 'mental models' methodology, focusing on each step in the initial approach, followed by a discussion of four specific challenges that a practitioner may face when implementing the approach, and strategies for addressing them.

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