Cover: The 'Mental Models' Methodology for Developing Communications

The 'Mental Models' Methodology for Developing Communications

Adaptations for Informing Public Risk Management Decisions About Emerging Technologies

Published in: Effective Risk Communication / Edited by Joseph Árvai and Louie Rivers III. Earthscan Risk in Society Series (London: Routledge, 2014), Chapter 10, p. 165-189

Posted on rand.org Dec 10, 2013

by Lauren A. Mayer, Wandi Bruine de Bruin

In this chapter, the authors provide an overview of the 'mental models' methodology, focusing on each step in the initial approach, followed by a discussion of four specific challenges that a practitioner may face when implementing the approach, and strategies for addressing them.

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