Cover: The 'Mental Models' Methodology for Developing Communications

The 'Mental Models' Methodology for Developing Communications

Adaptations for Informing Public Risk Management Decisions About Emerging Technologies

Published in: Effective Risk Communication / Edited by Joseph Árvai and Louie Rivers III. Earthscan Risk in Society Series (London: Routledge, 2014), Chapter 10, p. 165-189

Posted on Dec 10, 2013

by Lauren A. Mayer, Wandi Bruine de Bruin

In this chapter, the authors provide an overview of the 'mental models' methodology, focusing on each step in the initial approach, followed by a discussion of four specific challenges that a practitioner may face when implementing the approach, and strategies for addressing them.

This report is part of the RAND external publication series. Many RAND studies are published in peer-reviewed scholarly journals, as chapters in commercial books, or as documents published by other organizations.

RAND is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.