Conjoint analysis, used to capture consumer preferences for designing products, can be used to package more effective mental health services for low-income Hispanics within a community-based participatory research framework.
A Comparison of Methods for Capturing Patient Preferences for Delivery of Mental Health Services to Low-Income Hispanics Engaged in Primary Care
Published in: The Patient - Patient-Centered Outcomes Research, v. 9, no. 4, Aug. 2016, p. 293-301
Posted on RAND.org on July 14, 2016
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- Can a consumer-products design method help to reveal patient preferences for delivery of mental health services to low-income Hispanics?
Consideration of patient preferences regarding delivery of mental health services within primary care may greatly improve access and quality of care for the many who could benefit from those services.
This project evaluated the feasibility and usefulness of adding a consumer-products design method to qualitative methods implemented within a community-based participatory research (CBPR) framework.
Discrete-choice conjoint experiment (DCE) added to systematic focus group data collection and analysis.
Focus group data were collected from 64 patients of a Federally-Qualified Health Center (FQHC) serving a predominantly low-income Hispanic population. A total of 604 patients in the waiting rooms of the FQHC responded to the DCE.
The DCE contained 15 choice tasks that each asked respondents to choose between three mental health services options described by the levels of two (of eight) attributes based on themes that emerged from focus group data.
The addition of the DCE was found to be feasible and useful in providing distinct information on relative patient preferences compared with the focus group analyses alone. According to market simulations, the package of mental health services guided by the results of the DCE was preferred by patients.
Unique patterns of patient preferences were uncovered by the DCE and these findings were useful in identifying pragmatic solutions to better address the mental health service needs of this population. However, for this resource-intensive method to be adopted more broadly, the scale of the primary care setting and/or scope of the issue addressed have to be relatively large.
- A consumer-products design method can be used by an academic/federally-qualified health center within a community-based participatory research framework to improve the package of mental health services provided to low-income Hispanics.
The additional resources required to implement this method may only be justified in a larger health care system.