Sustainable Development in International Markets

A Metrics-Based Case Study

Published in: SAGE Business Cases (2020) doi: 10.4135/9781529706796

Posted on RAND.org on January 28, 2020

by Christopher A. Craig, Elizabeth L. Petrun Sayers

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Businesses routinely turn to the economic and political characteristics of a country to assess profit potential in emerging international markets. However, other aspects of social and environmental well-being are often overlooked. To address this gap, this research-based case takes a sustainable development approach by exploring social, environmental, and economic characteristics of a top global economy and an emerging economy. The case provides an outline (i.e., questions, metrics, and analysis) that can be used to analyze country-level sustainable development. The interdisciplinary case challenges students to complete an activity to conduct original quantitative research and answer discussion questions about sustainable development.

Access further information on this document at SAGE Publications Ltd

This article was published outside of RAND. The full text of the article can be found at the link above.

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