Cover: Sustainable Development in International Markets

Sustainable Development in International Markets

A Metrics-Based Case Study

Published in: SAGE Business Cases (2020) doi: 10.4135/9781529706796

Posted on Jan 28, 2020

by Christopher A. Craig, Elizabeth L. Petrun Sayers

Businesses routinely turn to the economic and political characteristics of a country to assess profit potential in emerging international markets. However, other aspects of social and environmental well-being are often overlooked. To address this gap, this research-based case takes a sustainable development approach by exploring social, environmental, and economic characteristics of a top global economy and an emerging economy. The case provides an outline (i.e., questions, metrics, and analysis) that can be used to analyze country-level sustainable development. The interdisciplinary case challenges students to complete an activity to conduct original quantitative research and answer discussion questions about sustainable development.

Research conducted by

This report is part of the RAND external publication series. Many RAND studies are published in peer-reviewed scholarly journals, as chapters in commercial books, or as documents published by other organizations.

RAND is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.