Sustainable Development in International Markets

A Metrics-Based Case Study

Published in: SAGE Business Cases (2020) doi: 10.4135/9781529706796

Posted on RAND.org on January 28, 2020

by Christopher A. Craig, Elizabeth L. Petrun Sayers

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Businesses routinely turn to the economic and political characteristics of a country to assess profit potential in emerging international markets. However, other aspects of social and environmental well-being are often overlooked. To address this gap, this research-based case takes a sustainable development approach by exploring social, environmental, and economic characteristics of a top global economy and an emerging economy. The case provides an outline (i.e., questions, metrics, and analysis) that can be used to analyze country-level sustainable development. The interdisciplinary case challenges students to complete an activity to conduct original quantitative research and answer discussion questions about sustainable development.

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