Rating Best Places
Going Beyond Real Estate in Making Location Decisions
Published in: Site Selection, v. 47 no. 5, Sep. 2002, p. 562, 564
Posted on RAND.org on December 31, 2001
A case study describes how The Rand Corp. helped real-estate decision makers and advisors at a major U.S.-based financial-services firm to assess and compare possible locations for two projects. The firm's managers were planning to invest considerably in major new back-office facilities to support continued expansion of their business lines and operations, and they wished to consider a range of factors beyond traditional real-estate cost and availability criteria. Rand created a community-indicators database and interactive ranking tool tailored to the client's priorities to assist upper management in choosing the best sites.