"Strategic Communication" Is Vague
Say What You Mean
Published in: JFQ, Joint Force Quarterly, issue 56, qt. 1, 2010, p. 10-13
Posted on RAND.org on January 01, 2010
Despite a lack of an agreed definition of the term, there is a vague impression of consensus that when one of us says "strategic communication," we all know what we are talking about, and we know that it is important. This perception of mutual meaning is in some sense correct, but the lack of a precise and agreed lexicon is preventing deeper shared understanding and making it harder to identify specific problems and solutions in this arena. The solution is simple: when talking about strategic communication, say what you mean.