Building Clean Energy Support with Young Millennials in the United States
Published in: The Electricity Journal, Volume 32, Issue 1 (January-February 2019), Pages 18-24. doi:10.1016/j.tej.2019.01.007
Posted on RAND.org on July 03, 2019
Young millennials will play an important role in addressing the intergenerational climate change crisis related to energy production. Drawing from the Theory of Planned Behavior and community resilience literatures, we analyzed how awareness of local clean energy initiatives, risk perceptions, environmental messaging, and environmental orientation influence young millennial support for federal clean energy policy and taxes as mediated through local clean energy support.