Audience Diversion Due to Cable Television

Response to Industry Comments

Rolla Edward Park

ResearchPublished 1979

Analysis of broadcasting and motion picture criticisms of an earlier RAND report leaves unchanged the earlier report's conclusions that "...TV broadcasting will continue to prosper, despite increasing competition from cable." Some of the criticisms are accepted and used to produce revised projections of audience diversion due to cable. The effect of others is investigated using sensitivity analysis. Other criticisms are matters of judgment; on these, there is no reason to prefer the industry's approach to RAND's.

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  • Copyright: RAND Corporation
  • Availability: Available
  • Year: 1979
  • Print Format: Paperback
  • Paperback Pages: 65
  • Paperback Price: $25.00
  • Document Number: N-1334-FCC

Citation

RAND Style Manual
Park, Rolla Edward, Audience Diversion Due to Cable Television: Response to Industry Comments, RAND Corporation, N-1334-FCC, 1979. As of September 11, 2024: https://www.rand.org/pubs/notes/N1334.html
Chicago Manual of Style
Park, Rolla Edward, Audience Diversion Due to Cable Television: Response to Industry Comments. Santa Monica, CA: RAND Corporation, 1979. https://www.rand.org/pubs/notes/N1334.html. Also available in print form.
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