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Audience Diversion Due to Cable Television

Response to Industry Comments

by Rolla Edward Park

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Analysis of broadcasting and motion picture criticisms of an earlier RAND report leaves unchanged the earlier report's conclusions that "...TV broadcasting will continue to prosper, despite increasing competition from cable." Some of the criticisms are accepted and used to produce revised projections of audience diversion due to cable. The effect of others is investigated using sensitivity analysis. Other criticisms are matters of judgment; on these, there is no reason to prefer the industry's approach to RAND's.

This report is part of the RAND Corporation Note series. The note was a product of the RAND Corporation from 1979 to 1993 that reported other outputs of sponsored research for general distribution.

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