New Television Networks
Download eBook for Free
|PDF file||1.5 MB||
Use Adobe Acrobat Reader version 10 or higher for the best experience.
Purchase Print Copy
|Add to Cart||Paperback48 pages||$23.00||$18.40 20% Web Discount|
A mathematical model of television network behavior, based on the assumption that networks choose their program expenditure so as to maximize their profits, is used to explore the prospects for alternative kinds of new networks. The prospects are considerably better now than they were at the time of an earlier RAND report on the subject, mostly because of a large increase in network advertising revenue per household. A fourth network that somehow competed on an equal footing with the existing three would almost certainly be viable. More realistically, a fourth network would suffer from coverage and UHF handicaps relative to the existing networks. However, as the number of UHF stations increases, the UHF handicap falls, cable penetration increases, and advertising revenues rise, we can expect to see renewed interest in forming a fourth television network.
This report is part of the RAND Corporation Note series. The note was a product of the RAND Corporation from 1979 to 1993 that reported other outputs of sponsored research for general distribution.
This document and trademark(s) contained herein are protected by law. This representation of RAND intellectual property is provided for noncommercial use only. Unauthorized posting of this publication online is prohibited; linking directly to this product page is encouraged. Permission is required from RAND to reproduce, or reuse in another form, any of its research documents for commercial purposes. For information on reprint and reuse permissions, please visit www.rand.org/pubs/permissions.
The RAND Corporation is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.