A study of a preference experiment conducted to develop a theory adequate to predict (1) the group preference in any single trial, in terms of data available prior to the trial, and (2) the interesting features of group activity encountered in the choice process. The experiment described consists of a group of individuals asked to select one from a set of alternatives. (See also RM-709, RM-789-1, P-258, P-263, P-312, P-346)
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